GOVERNOR PATAKI PROCLAIMS DIRECT MARKETING WEEK IN NEW YORK

NEW YORK, June 28, 2005 – The 2005 DM Days Conference and Expo kicked off in New York City this morning with a proclamation from Governor George E. Pataki declaring this week as “Direct Marketing Week” in the State of New York.

Ronald L. Bliwas, President/CEO of A. Eicoff & Company and Chairman of the Board of the Direct Marketing Association (The DMA), welcomed attendees and read from the Governor’s proclamation at the conference’s opening session.

The proclamation reads in part:

· “Whereas, New Yorkers recognize the tremendous contributions direct marketing makes to the economy and to the citizens of our state; and

· Whereas, direct marketing generates more than $165 billion in revenues each year to the economy of the State; and

· Whereas, in advertising spending, revenue, and employment, direct marketing growth outpaces total U.S. economic growth and adds significantly to the economic prosperity of our State and Nation;”

“That, ladies and gentlemen, is an excellent way to start this conference in New York City,” noted Bliwas.

Over the next three days, conference attendees can visit more than 250 exhibits and take part in a wide range of workshops and seminars designed to share the latest technologies, trends, and practices in direct, multichannel and interactive marketing.

Keynote speakers at this year’s conference include Harvey Mackay, Chairman of Mackay Envelope Company, nationally syndicated columnist and New York Times best selling author; U.S. Postmaster General John E. Potter; Jane Buckingham, president of the Intelligence Group and a nationally recognized expert in youth marketing; and the Honorable Donald Evans, former United States Secretary of Commerce.

More information about the conference and the complete text of the proclamation is available at www.the-dma.org.

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About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

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