DMA LIST AND DATABASE COUNCIL ANNOUNCES RON DAVIS YOUNG LIST PROFESSIONAL OF THE YEAR AWARD RECIPIENTS

New York, July 20, 2005 — The Direct Marketing Association (The DMA) List & Database Council today announced the winners of the 2005 DMA List & Database Council Ron Davis Young List Professional of the Year Award. The Awards will be given out during the List Vision luncheon on August 4 at the Marriott Marquis in New York, NY.

Each award recipient must meet the minimum requirements, which include a career level at middle-level management or below, a maximum of five years in the list industry, a displayed commitment to the direct marketing process as a career, a consistent performance at a level above or beyond everyday expectations, and extended service or education within the list industry.

Award Recipients include:

Jonathan Pogact, Sales Manager, Mal Dunn Associates, Inc.

As sales manager, Jon is responsible for aggressive field sales; assuring account growth, client acquisitions and retention. While gaining on-the-job-training, Pogact attended New York University for Direct and Interactive Marketing and completed The DMA’s Young Professional Series.

Erin Dolan, Account Group Supervisor, American List Counsel

As an account group supervisor, Erin is responsible for helping clients customize solutions for acquiring new customers profitably. Erin is a fierce cost negotiator and has been instrumental in spearheading American List Counsel's online reporting and invoicing program.

Heather Winnicki, Account Executive, Direct Media

Heather has well-rounded knowledge and expertise in publishing, continuity, fundraising, and database management. Currently, Heather is working with fundraising, publishing, and compiled lists for Direct Media.

Chris Goodwin, Account Manager, Millard Group, Inc.

Chris is a member of the Time Inc. sales team, with specific title responsibility for several properties. His in-depth sales knowledge of the Time Inc. files has proven of great value to mailers and brokers.

Named in honor of Ron Davis, who was responsible for creating the List Marketing Department at Meredith Corporation, the award recognizes young list professionals who have distinguished themselves in their careers. Davis, who died in 1995, was well known for his dedication to the list industry. He was a mentor to many young list professionals, sharing his vision on the intricacies of the business.

For more than 20 years, The DMA and the List & Database Council have presented the only conference dedicated to the continuously changing list industry. List/database and marketing professionals will present the latest strategies for customer acquisition and retention, e-mail terminology, and interaction between traditional and direct marketing.

The DMA List & Database Council provides a forum for its members to discuss key trends, issues, and technological developments relating to the use of mailing lists and databases.

For more information, please contact Laura Colona at 212.790.1532 or Lcolona@the-dma.org.

About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

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