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THE DMA CATALOG COUNCIL CHANGES NAME TO CATALOG AND MULTICHANNEL MARKETING COUNCIL
THE DMA CATALOG COUNCIL CHANGES NAME TO CATALOG AND MULTICHANNEL MARKETING COUNCILName Change Reflects Catalog Industry's Evolution into Multichannel Marketers
New York, July 25, 2005 - The Direct Marketing Association (The DMA) Catalog Council announced today it has changed its name to The DMA Catalog and Multichannel Marketing Council.
"The catalog industry has evolved and now communicates with consumers and businesses through multiple channels," said George Mollo, co-chair of The DMA Catalog and Multichannel Marketing Council and President, GJM Associates, Inc. "This name change captures this evolution and reflects the understanding that our members have grown into multichannel merchants."
The name change reflects The DMA Catalog and Multichannel Marketing Council's commitment to the changing needs of the cataolg industry. The council's activities and educational events encompass more than basic catalog marketing concepts and will continue to broaden offerings that relate to the challenges members face.
"Over the last several years, The DMA Catalog and Multichannel Marketing Council has played a more active and visible role in serving its constituents," added Mary Hennen, co-chair of The DMA Catalog and Multichannel Marketing Council and Managing Vice President, Experian Marketing Services. "The industry has become more successful and technologically savvy, and our renewed efforts have really had an impact on this."
The goal of The DMA Catalog and Multichannel Marketing Council is to broaden its membership to include companies that may have started as a single channel. "The council is not focused on issues related strictly to catalogers. For example, a retailer which is expanding and integrating communications to include direct mail, e-commerce, and/or retail stores, is now more fully represented," added Mollo.
As membership grows, the council will increase educational events, which will include broader topics to ensure that the growing concerns of all members and prospects are addressed in the programming.
In addition to past programs such as the "Catalog on the Road" conference and "Young Professional Educational Days," the Catalog and Multichannel Marketing Council will expand its networking events to incorporate a holiday reception and golf outing to encourage communication among multichannel professionals.
About The DMA
The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.