WYNN RESORTS CHAIRMAN STEVEN WYNN TO KEYNOTE DMA 05

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WYNN RESORTS CHAIRMAN STEVEN WYNN TO KEYNOTE DMA 05

New York, August 4, 2005 - The Direct Marketing Association (The DMA) announced today that Steven Wynn, chairman, Wynn Resorts, will be the opening keynote speaker at DMA 05 on Monday, October 17.

Former chairman, president, and CEO of Mirage Resorts, Wynn is responsible for Mirage Resorts being ranked by Fortune magazine as the second most admired company among American companies in 1997. Wynn built and opened the Mirage in 1989 at a cost of $630 million.

Under Wynn's leadership, Mirage Resorts was frequently lauded for being among the top three in innovativeness and quality of product and services, and achieved a compounded annual stock price appreciation of 24.9 percent. In 2000, Wynn sold Mirage Resorts to MGM Grand, Inc., for $6.4 billion, the highest price ever paid for a casino company.

Working with mentor and Las Vegas banker E. Barry Thomas, Wynn's career took off in 1968 after he took over the Golden Nugget and increased profits from $1.1 to $4.2 million. Wynn used the profits to buy a hotel in Atlantic City, tore it down, and built the New Jersey Golden Nugget. Throughout the late seventies and early eighties, Wynn participated in many successful real estate dealings. By 1984, he was worth $100 million.

Currently the Chairman of Wynn Resorts, Wynn is launching his latest project, Wynn Las Vegas. The Wynn showcases an 111,000 square-foot casino, 2,716 hotel rooms, 19 distinctive dining experiences, a 2,087-seat showroom, 74,700 square feet of retail space, over 223,000 square feet of convention space, an exclusive on-site 18-hole championship golf course, and state-of-the-art recreational facilities.

The resort also features a full-service Ferrari and Maserati dealership and art gallery displaying works from The Wynn Collection, which at various times has included works by such masters as Gauguin, Matisse, Cézanne, Van Gogh, Rembrandt, and Picasso.

Throughout his career, Wynn has been an avid supporter of public service. His most notable public service initiative includes Mirage employees taking classes on site and receiving their high school diplomas. He has also been a major supporter of both the Democratic and Republican parties, making donations to candidates in local, state, and national races.

For more information about DMA 05, please go to www.dma05.org.

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About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.