DMA Board Names New Officers

Atlanta, GA, October 17, 2005 – The Direct Marketing Association (DMA) Board of Directors announced yesterday the new officers and new Board members. The terms of office for the 2006 officers and new Board members commence at the close of DMA•05.

Meredith Corporation President and Chief Operating Officer Stephen M. Lacy was elected DMA Chairman of the Board for 2006. Lacy, who served as Board vice chairman in 2005, succeeds Ronald L. Bliwas, president/CEO, A. Eicoff & Company, who will continue to serve on the Board.

In addition, Board members elected bookspan CEO Markus F. Wilhelm vice chairman, American List Council Chairman & CEO Don Rappaport treasurer, and American Institute for Cancer Research Executive Vice President & COO Kelly B. Browning secretary.

Prior to the election of officers, nine new members were elected to the Board at the Annual Business Meeting, which was held at the Ritz-Carlton Atlanta: G. Steven Dapper, president & CEO, hawkeye Group; Christine Donohoo, chief communications officer, AARP; Andrew Goldberg, president & CEO, Publishers Clearing House; Susan Goodman, chairman & CEO, Goodman & Company; Carla Hendra, co-chief executive officer, Ogilvy North America; Yuchun Lee, CEO, Unica Corp.; Matt Moog, CEO, CoolSavings; Debra Taeschler, president & CEO, GraficaGroup; and David Williams, president & CEO, Merkle.

They join Board members Chris Cleghorn, executive vice president, direct & interactive marketing, Easter Seals; Patrick J. Connolly, executive vice president and chief marketing officer, Williams-Sonoma, Inc.; Arthur W. Conway, president & CEO, DialAmerica Marketing, Inc.; John Costello; John A. Greco, Jr., DMA; John Healy, president & CEO, Primis Marketing Group; George Ittner, president, The Territory Ahead; Scott R. Hildebrand, vice president, US Brand Card Strategy, Capital One Financial Corporation; Rebecca L. Jewett, vice chair, Norm Thompson Outfitters; Catherine McIntyre, president, ICOM Information & Communications;

Daniel Morel, chairman & CEO, Wunderman; Charles D. Morgan, company leader, ACXIOM Corporation; John R. Paloian, group president, publishing and retail services, R.R. Donnelley; Michael Pepe, senior vice president, leader US sales, D&B; Robert A. Quigley, president & CEO, The Executive’s Advantage; Eugene R. Raitt, executive vice president and chief direct marketing officer, AIG Companies Worldwide; David Shepard, president, David Shepard Associates; Jerry H. Shereshewsky, Ambassador Plenipotentiary to Madison Avenue, Yahoo! Inc.; Michael P. Sherman; Arun Sinha, president, services & solutions & chief marketing officer, Pitney Bowes Inc.; Robert A. Stagno, general manager, relationship marketing, Microsoft Corporation; John F. Temple, president & CEO, Guideposts; Brian Wolfe, president, Time Consumer Marketing, Time Inc.; and Deborah Zuccarini, Experian Marketing Solutions.

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The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.

In 2005, companies will spend more than $161 billion dollars on direct marketing in the United States. Measured against total U.S. sales, these advertising expenditures are expected to generate $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the U.S. economy (which includes intermediate sales). All together, direct marketing will account for 10.3% of total U.S. GDP in 2005.