DMA Calls for 2007 Board of Directors Nominations

New York, NY January 30, 2006 — The Direct Marketing Association (DMA) is now accepting nominations for a limited number of vacancies on its Board of Directors.

Nominations will be evaluated by the DMA Nominating Committee, which is chaired by former DMA Chairman of the Board Ronald L. Bliwas, president/CEO of A. Eicoff & Company, Chicago. The committee will submit its recommendations to the full Board in May.

DMA membership then will vote on the final slate of nominees during the Association’s annual business meeting, which will be held during DMA06, the direct marketing community’s most important event for discovering cutting-edge thinking and networking with today’s outstanding marketing practitioners. DMA06 will be held at San Francisco’s Moscone Convention Center, October 14-18, 2006.

To be eligible, DMA Board candidates must be senior-level executives (President, CEO, COO, CMO) and meet the following criteria:

· Have the authority to speak for their company or division.

· Play a leadership role in the field of direct marketing.

· Be capable of representing their membership segment.

· Be voting members of the DMA.

· Be available for Board meetings taking place in January, May and October

· Be available to serve on DMA’s Standing Committees

Board nomination forms are available online at:

http://www.the-dma.org/newsgraphics/BoardNominationForm.pdf.

Completed nomination forms should be returned – on or by Tuesday, February 28 – to the attention of Robyn Brown, manager of the Office of the President, via e-mail at rbrown@the-dma.org, fax at 212.768.7353, or mail to Direct Marketing Association, 1120 Avenue of the Americas, New York, NY 10036-6700.

For additional information, please contact Ms. Brown at rbrown@the-dma.org or 212.768.7277, ext. 1650.

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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