DMA SEEKS NOMINATIONS FOR 2006 HALL OF FAME

New York, NY, February 15, 2006 - The Direct Marketing Association (DMA) is seeking nominations for its 2006 Hall of Fame honors. The induction will take place at the Hall of Fame Induction Ceremony during DMA06 taking place October 14 - 18 in San Francisco.

Established in 1978 as a permanent recognition of individuals who have contributed significantly to the direct marketing process, it is direct marketing's highest honor.

"DMA is proud to pay tribute to the dedicated individuals whose innovation and dedication serve as the foundation of DMA's Hall of Fame," said John A. Greco, Jr., president & CEO, DMA. "Their commitment to the direct marketing process continues to drive the entire community forward, and we look forward to honoring more of our community leaders this October at DMA06."

Selection Criteria

Selection of DMA Hall of Fame honorees is based on whether an individual:
· Has made a major contribution to the theory and practice of direct marketing;
· Contributed in a major way to the advancement of the field, above and beyond his or her own personal benefit.

The DMA Hall of Fame Committee of Judges may choose a nominee at its discretion for accomplishments, either past or present, of significance. It can award annually up to four awards in either of two categories: living or posthumous.

The deadline for nominations is March 30, 2006. To download a recommendation form or view a list of past winners, please visit: http://www.the-dma.org/awards/hof/

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About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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