NCOF To Feature Stellar Keynote Lineup

New York, NY, February 28, 2006 — The National Conference for Operations and Fulfillment (NCOF), the conference for direct-to-customer operations & fulfillment management has a stellar lineup of keynote speakers on its confab agenda when it convenes April 9 – 12 at Disney’s Coronado Springs Resort in Orlando, FL.

Keynote Presentation Schedule:

Monday, April 10

Nicholas Boothman

How to Conduct Business in 90 Seconds or Less

Nicholas Boothman spent the last 25 years studying the ways in which human beings connect. Today, the New York Times calls him "one of the leading experts in face-to-face communication in the world," the Economist magazine calls him "truly inspirational," and Good Morning America says, "his book is my bible."

A former international fashion and advertising photographer, Boothman’s work appeared in publications from Vogue to National Geographic. Today, as an entertaining author and speaker, Boothman has presented his revolutionary techniques of Rapport by Design to businesses, corporations, governments, and universities around the world, including both the Harvard and London Business Schools.

His books, How to Make People Like You in 90 Seconds or Less and How to Connect in Business in 90 Seconds or Less, have been translated into more than 20 languages in less than four years.

Lisa Ford, President, Ford Group

Lisa Ford is a speaker with over 20 years of experience presenting to businesses, associations and government. She speaks throughout the United States and internationally on topics of customer service, leadership, team issues, and change. Ford is best known for her work in the areas of customer service. She authored Developing a Customer Retention Program, and co-authored Building a Customer Driven Organization: The Manager’s Role and Personal Power. Her recent book is Exceptional Customer Service – Going Beyond Good Service to Exceed the Customer’s Expectations.

In 2002, the National Speakers Association inducted Ford into the Speakers Hall of Fame. She is one of 140 speakers who have been honored over 30 years. She also serves a Board Member of the College of Arts and Sciences at the University of Tennessee.

Tuesday, April 11

Brad Montgomery, Funny Motivational Guy, Brad Montgomery Productions

Brad Montgomery presents a hilarious and entertaining keynote with a message. Using his own blend of hilarious humor, as well as his Award-Winning magic, Montgomery reminds us that our lives are fun & funny, and filled with magic. Brad urges his groups to remember that magic doesn’t have to mean vanishing tigers and floating women; sometimes discovering magic is as easy as stopping to smell the flowers. Learning to rediscover the magic in our lives helps us to live well, to be well, and even to work well. Brad presents programs on change, humor in the workplace, motivation… and even After Dinner entertainment. Brad’s clients use him to open or close the convention, or for making their group smile somewhere in between.

For full program details and to register:

NCOF REGISTRATION

www.ncof.com

General Post Office

PO Box 27152

New York, NY 10087-7152

Phone: 330.425.9330

Fax: 330.963.0319

To register for a limited number of press passes, or for other media inquiries, please contact Laura Colona at 212.790.1532 or lcolona@the-dma.org.

Presented by Operations + Fulfillment (O+F) and the Direct Marketing Association, (DMA), NCOF is the only significant gathering of direct-to-customer operations and fulfillment professionals in the world.

About Prism Business Media Inc.

Prism Business Media Inc. is a leading producer of targeted publications, Web sites and exhibitions that bring sellers together with qualified buyers. It consists of 70+ publications, 130+ Web sites, 180+ e-mail newsletters, 20+ trade shows and 450+ rich data products that serve professionals in 20 market sectors including agribusiness, communications, electrical and public services, entertainment, marketing and transportation. Prism Business Media is owned by U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and by co-investors Highfields Capital Management and Lexington Partners. More information about the company can be found at www.prismb2b.com.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results

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