DMA 2006 International ECHO Call For Entries Asks What s In Your Head?

New York, NY, February 28, 2006 — DMA’s 2006 International ECHO Awards (www.dma-echo.org/2006/home.jsp) showed an edge with its inventive Call for Entries (CFE), with the catchy slogan,” What’s in Your Head?” – urging marketers to get the ECHO out of their heads and into their hands. Last year ECHO Award entries came in from more than 40 countries, and awards were given across 12 fundamental business categories.

The campaign, produced pro bono by DMA member Roska Direct, Montgomeryville, PA, demonstrates the visionary strategy, compelling creative, and breakthrough results that make the ECHO the most prestigious symbol of excellence in the direct marketing community.

DMA’s ECHO CFE Web site, for which the pro bono development and management was provided by Bennett Kuhn Varner, Inc. in Atlanta, GA, provides complete information on entering the 2006 Awards Competition — including a Frequently Asked Questions (FAQ) section that provides information on useful topics.

Moore Wallace Response Marketing Services and Japs-Olson Commercial Printing and Direct Mail provided printing and production services pro bono. Moore Wallace produced the direct mail package, and Japs-Olson produced a postcard follow up to the direct mail piece.

Deadline for entries is April 24, 2006. To download an entry form visit: http://www.dma-echo.org/2006/info-entry.jsp.

2006 ECHO Awards Ceremony and Gala

The 2006 ECHO Awards Ceremony and Gala will take place on Tuesday, October 17, during the DMA06 Conference & Exhibtion in San Francisco, CA, which will be held October 14 – 18.

About the DMA International ECHO Awards

Introduced in 1930 as the “Best in Direct Mail” annual contest, the DMA International ECHO Awards honor excellence in creativity, strategy, and response results in direct marketing campaigns. With more than 1,000 entries submitted by direct response agencies worldwide, the ECHO Awards recognize every type of media used in direct and interactive campaigns.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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