Critical Issues Bringing Nonprofit Leaders Together in Washington, DC on April 19th

Washington, DC, March 20, 2006 – Organizations are registering for the Direct Marketing Association Nonprofit Federation's (DMANF) Critical Issues Conference, which will take place on Wednesday, April 19, 2006 at Washington, DC's Holiday Inn Capitol Hill.

The day-long conference will focus specifically on helping nonprofit organizations recognize and successfully navigate the complex world of accounting, ethics and accountability, fundraising management, and transparency, especially as these issues are being played out on legislative and regulatory fronts at the federal and state level.

"When it comes to these important issues, what you don't know can definitely hurt you," cautions DMANF Executive Director Senny Boone. "Every nonprofit, no matter what its size or mission, needs to be up-to-date on developments in the policy arena that could affect the nonprofit community."

DMA and industry experts will present perspectives, tips and tools for nonprofits in areas including:

• Federal & State Regulations
• IRS Classifications and Lobbying Limitations
• E-mail "Pay to Send" Fees
• Accounting Fundamentals
• Accountability and Ethics
• Donor privacy and preference
• Management compensation
• Outsourcing fundraising
• Bidding and contracting

Registration is available online through April 12. Complete information is available online at www.nonprofitfederation.org.

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Since 1982, the DMA Nonprofit Federation and its predecessor organizations have been aggressive and effective advocates for nonprofits in postal, regulatory, legislative, and accountability issues. DMABF has led the way in professional education, networking, and industry advancement. We are the premier agent for improving public awareness and receptivity to direct marketing-driven philanthropy. According to the Giving USA Foundation, individuals used direct response channels to contribute approximately $187 billion to nonprofit organizations in 2004. With more than 400 members, the DMANF is one of the largest member segments of the Direct Marketing Association.

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.

In 2005, companies will spend more than $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures are expected to generate $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing will account for 10.3% of total US GDP in 2005.