DMA ANNOUNCES 2006 HALL OF FAME INDUCTEES

New York, NY, May 17, 2006 — The Direct Marketing Association (DMA) today announced its selection of the 2006 honorees for the DMA Hall of Fame. This year, three direct marketing leaders are being honored: Dick Cabela, founder of Cabela’s, John F. Temple, president and CEO of Guideposts, and the late Donald Kuhn, (1922-2005) of May Development Services/Direct Media Inc.

Both honorees will be formally inducted into the DMA Hall of Fame at DMA06, October 14-19 in San Francisco, CA.

"Today we honor the work of these three pioneers whose commitment to the direct marketing community has helped shape the future of direct marketing," said John A. Greco, Jr., president & CEO, DMA. “Their outstanding contributions have touched the lives of thousands of direct marketers who will continue to benefit from their work and dedication for years to come.”

Established in 1978, the DMA Hall of Fame honors direct marketing professionals' outstanding career contributions to the practice, growth, and stature of the direct marketing discipline. With the induction of the 2006 honorees, the Hall of Fame will have 89 inductees.

Dick Cabela

Dick Cabela founded Cabela's, the World's Foremost Outfitter of hunting, fishing and outdoor gear in 1961. The company produces more than 76 different catalogs per year, including specialty books focusing on such outdoor pursuits as archery, fly-fishing and boating, as well as massive Spring and Fall Master catalogs. Internationally known as a source of affordable, high-quality outdoor equipment, Cabela's catalogs are shipped to all 50 states and 120 countries. More than 120 million catalogs are mailed each year with demand continuing to grow.

With its Internet department growing by leaps and bounds, Cabela's has seen sudden growth in a new frontier. Besides the thriving e-commerce side of www.cabelas.com, which went live in 1998, the web site features a continuously updated content site, community pages, company information and catalog requests. Visitors to the site can also sign up for The Cabela's Connection e-mail newsletter, informing them of new products, special offers and general outdoor news.

In 2001, the Cabela's Catalog was ranked as the fifth most popular catalog, behind such direct-mail giants as J.C. Penney and Sears, in a Consumer Shopping Survey administered by Catalog Age magazine. Recent awards include: ShotBusiness magazine's 2002 Retailer of the Year; Sporting Goods Business magazine 2002 Specialty Retailer of the Year and BizRate.com 2001 Circle of Excellence Award for outstanding web site performance over the holiday season. Yet another chapter in the company's history began June 25, 2004, when Cabela's "CAB" made its debut on the New York Stock Exchange.

John F. Temple

John F. Temple is president and CEO of Guideposts, publisher of Guideposts, one of the nation’s largest paid circulation magazines. In addition to its flagship publication, Guideposts provides a variety of inspirational magazines, books, and related products and ministry programs to nearly 15 million people every month. Headquartered in Carmel, NY, Guideposts has editorial offices in New York City and Chesterton, Indiana.

Temple has been active in many business and community associations. He currently serves as chair of the Direct Marketing Educational Foundation (DMEF). He currently serves on DMA’s Board of Directors and has also served on numerous DMA committees, including the Nominating Committee, Compensation Committee, and Executive Committee. In 1994, he served as DMA’s Chairman of the Board. Temple was also past chair of the Circulation Marketing Committee of the Magazine Publishers of America (MPA).

Temple has served on the Board of Education of the Carmel Central School District in New York, serving as president for five years. He completed a 12–year tenure as a trustee of the Northern Westchester Hospital Center in Mt. Kisko, NY and was also a director of Putnam Hospital Center in Brewster, NY and Health Quest, a regional hospital group in the Hudson Valley. John and his wife Mary have three children and live in Carmel, NY.

Donald Kuhn

Don Kuhn, who passed away in 2005, began a career in nonprofit fundraising in the early 1950’s. He joined what is today the American Lung Association, starting out working for their Chicago Affiliate. Eventually his success there, in the Florida affiliate, and in Michigan, led to a position at the national headquarters as head of their fundraising divisions.

During that time, Don developed major innovations that today’s fundraisers take for granted. His long tenure in the American Lung Association fundraising program had a powerful impact on direct mail testing and the refinement of direct mail practices.

In 1979, Kuhn accepted a position with the Walter Karl Company as senior vice president of their fundraising division. In his years with Walter Karl, he influenced many of today’s outstanding fundraising professionals, clients, and vendors.

In 1993, Kuhn assumed a consulting position with May Development Services where he continued his mentoring and consulting work, emphasizing exemplary donor management and sound fundraising practices.

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About DMA

The Direct Marketing Association () is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 52 companies listed on the Fortune 100.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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