DMA Releases 28th Edition of the Statistical Fact Book

New York, June 20, 2006 — The Direct Marketing Association (DMA) today released its 2006 Statistical Fact Book, which provides direct marketers easy access to essential data needed to make informed decisions and media choices. The book is a collection of the most frequently requested data and the most sought-after answers in one essential resource.

In a world of expanding-and often overwhelming-informational resources, DMA 2006 Statistical Fact Book offers a concise overview of direct marketing vital statistics in an easy-to-use format. Whether you are looking for basic benchmarks or are hoping to find out more detailed data, the fact book is your starting point.

Over 200 pages and 500 tables of direct marketing benchmarks is presenting in 19 chapters:

· Direct marketing overview

· Direct mail

· Catalog

· Telephone

· Print/promotion

· Television/home shopping

· Interactive media

· E-mail

· Hispanic market

· Lists/databases

· Consumer demographics

· Business-to-Business

· Financial services

· Circulation/Books

· Nonprofit

· International

· Customer service/CRM

· US Postal Service

· US Direct Marketing Today: Economic Impact

Compiled by the DMA’s Research Department, the 2006 Statistical Fact Book is designed to provide the latest marketing statistics and give easy access to authoritative data helpful in:

· Making informed decisions and media choices

· Supporting proposed marketing strategies and presentations

· Making cost-effective expenditure decisions

ORDER NOW! DMA Member SAVE 45%! Visit www.the-dma.org/bookstore or call 1.800.344.8328.

About The DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 52 companies listed on the Fortune 100.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.

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