DMA Announces First Live Feed at 2006 DM Days New York with WebmasterRadioFM

New York, June 20, 2006 — For the first time ever, the Direct Marketing Association (DMA) will broadcast via a live feed on WebmasterRadio.FM from the 2006 DM Days New York Conference & Expo, which begins today at the Jacob K. Javits Convention Center in Midtown Manhattan. In addition, DMA announced that WebmasterRadio.FM will broadcast live from DMA06, the Association’s annual conference and exhibition, which will be held October 14 – 19 in San Francisco.

At DM Days New York, WebmasterRadio.FM will deliver ongoing coverage prior to the conference as well as directly from the Exhibit Hall floor where more than 250 of the largest and most popular vendors in the direct marketing arena will be exhibiting.

WebmasterRadio.FM coverage will include commentary on exclusive events and one-on-one interviews with keynote speakers and attendees at DM Days New York, which is the largest marketing expo in the Northeast. The broadcast will allow listeners to stay connected with the "who's who" of direct marketing.

In addition to the live broadcast, content will be archived in a podcast format.

DMA’s DM Days New York will feature three information-packed days and allow attendees to:

· See, touch, and hear the newest technologies in every corner of the Exhibit Hall

· Create valuable alliances with potential business partners to enhance their marketing ROI

· Find solutions that will help increase their visibility and brand awareness in the minds of their customers

Attendees can visit WebmasterRadioFM at Booth 1162.

About DM Days New York

DMA’s 2006 DM Days New York Conference & Expo is taking place June 20 – 22 at the Jacob K. Javits Convention Center. It will present a forum for the exchange of new ideas and technological advances and provide cutting-edge information in e-commerce, technology, media, database, and creative services.

About DMA06

DMA06, the world’s largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA06 will featuring more than 100 educational sessions, and its Exhibit Hall will feature more than 500 exhibiting companies. For more information on DMA06 and to register, please visit www.dma06.org.

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decisionmakers to individuals who work for themselves, small- and mid-sized businesses to those just starting out. The WebmasterRadio.FM listening audience has a vast appeal to anyone looking to learn industry-specific information from the most successful marketers and technology experts in the world. These Internet "influencers" create, learn, and listen in a true community destination.

About DMA

The Direct Marketing Association (DMA) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 52 companies listed on the Fortune 100.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005.

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