2006 New York Nonprofit Conference Helps Fundraisers Defy Gravity

Washington, DC, June 28, 2006 — For nonprofit organizations looking to get the maximum impact for their fundraising dollars, creating effective relationships with donors is an ongoing challenge. The Direct Marketing Association Nonprofit Federation (DMANF) will help nonprofit fundraisers learn how to meet this challenge at its 2006 New York Nonprofit Conference, which will be held August 8-10 at the Waldorf-Astoria Hotel in New York City.

This theme of year’s conference, Defying Gravity —Gaining Momentum in Challenging Times focuses on how nonprofits can build powerful, action-based messages that break through the clutter and generate results.

“As times change and donors become harder to find and reach, you almost have to ‘defy gravity’ just to get your message through,” says DMANF Executive Director Senny Boone. “This year’s conference is designed to help nonprofits reach donors with the right message, at the right time.”

The two-day event features keynote presentations and more than 25 workshop sessions jam-packed with the proven tactics and the latest trends, from online fundraising and integrated marketing through acquisition, data mining, and retention. Roundtable discussions will allow for the open exchange ideas and thoughts on conference topics and common challenges.

New for 2006, DMANF will host a pre-conference workshop – an “Advanced Master Class” for nonprofit professionals with five or more years experience. Also, new this year is the Nonprofit Professional Exchange, which will provide an interactive environment for the exchange of ideas and solutions.

A highlight of the conference will be the announcement of the 2006 Nonprofit Organization of the Year, which will take place at the conference luncheon on Thursday, August 10.

Keynote speaker Tony Campolo, Ph.D., Professor Emeritus of Sociology at Eastern University, will open the conference. Campolo is the author of more than 30 books, and Founder and President of the Evangelical Association for the Promotion of Education.

Registration is still available for the conference. Participants can save $100 if they register by July 7, and $50 if registered by August 2. More information is available at www.nonprofitfederation.org.

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About the DMANF

The DMA Nonprofit Federation leads the way in professional education, networking, and industry advancement. Since 1982, the DMANF and its predecessor organizations have been aggressive and effective advocates for nonprofits in postal, regulatory, legislative, and accountability issues. It is the premier agent for improving public awareness and receptivity to direct marketing-driven philanthropy. According to the Giving USA Foundation, individuals used direct response channels to contribute approximately $187 billion to nonprofit organizations in 2004. With more than 400 members, the DMANF is one of the largest member segments of the Direct Marketing Association.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 52 companies listed on the Fortune 100.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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