DMA & THE INSTITUTE OF DIRECT AND INTERACTIVE MARKETING, ICEMD (SPAIN) TO OFFER MARKETING CERTIFICATE PROGRAM DURING DMA06

The Direct Marketing Association and The Institute of Direct and Interactive Marketing, ICEMD (Spain), have joined forces, offering a certificate program on the basics of direct marketing during DMA06. The Fundamentals of Relationship, Direct & Interactive Marketing certificate program will be taught in Spanish on Sunday and Monday.

Enrique Benayas, managing director of ICEMD and vice-chairman of FECEMED’s education committee, directs this exciting new program. The intense, 10-hour total-immersion curriculum will dramatically improve your knowledge of direct marketing basics.

The program continues after the conference as a four-week online extension course. Those who complete the online extension and pass the final exam, will receive the Diploma in Fundamentals of Direct, Interactive & Relationship Marketing, co-signed by DMA, ICEMD, and ESIC – Spain’s leading business school specializing in marketing.

When: Sunday, October 15, 2006

1:00 p.m. – 5:00 p.m.

Monday, October 16, 2006

11: 00 a.m. – 5:00 p.m.

Where: Moscone Convention Center

San Francisco, CA

The 10-hour intensive course will conclude at noon with a brief graduation ceremony followed by the Hall of Fame luncheon.

The certificate program is offered free of charge to DMA main conference registrants who have a good working knowledge of Spanish. Separate registration is required, as attendance will be limited. By signing up for the joint course, registrants will also be automatically enrolled in the DMA Conference and Exhibit Program. The program’s schedule is compatible with attendance at all the main conference’s general sessions and keynote addresses. Participants in the program will also receive free admission to the Echo awards ceremony.

For more information on the Fundamentals of Relationship, Direct & Interactive Marketing certificate program, go to http://www.the-dma.org/conferences/dma06/specialsessionslabsroundtbls.shtml#fundamentals

For more information on DMA06, DMA’s annual conference and exhibition, which will be held October 14-19 in San Francisco, go to http:/www.the-

dma.org/conferences/dma06/.

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For media inquiries, please contact Laura Colona at 212.790.1532, or lcolona@the-dma.org

About The Institute of Direct and Interactive Marketing

ICEMD, The Institute of Direct Marketing and e-Commerce (Spain), is the only training institute in the Spanish-speaking world specializing in direct and interactive marketing. Its programs are taught by more than 150 associate faculty members, selected from the top practitioners in this dynamic and fast-growing field. ICEMD offers a complete range of programs in the disciplines of direct and interactive communications, database and relationship marketing, and distance selling, e-commerce and e-business, including two masters programs, nine post-graduate courses, more than 50 specialized seminars, and in-company training. Many of its programs are available both onsite and online.

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