THE DMA LIST & DATABASE COUNCIL NAME 2006 RECIPIENTS OF RON DAVIS YOUNG LIST PROFESSIONAL OF THE YEAR AWARD

NEW YORK, NY – The Direct Marketing Association (The DMA) List & Database Council announced the winners of the 2006 DMA List & Database Council Ron Davis Young List Professional of the Year Award. The winners include Mariela Almonacy, production manager, Bottom Line Lists, Hayley Fenster, senior account executive, American List Counsel, and Marc Patterson, sales representative, Millard Group, Inc.

The award is presented at The DMA's annual List Vision conference, which will be held August 16, 2006, at the Marriott Marquis in New York, NY.

Criteria for the award included:

Maximum 3 people
Middle management level or below
Maximum 5 years in the industry
Committed to the direct marketing industry as a career
Has consistently performed at a level above and beyond everyday job expectations
Extended education or service within the industry.

Named in honor of Ron Davis, who was responsible for creating the List Marketing Department at Meredith Corporation, the award recognizes young list professionals who have distinguished themselves in their careers. Davis, who died in 1995, was well known for his dedication to the list industry. He was a mentor to many young list professionals, sharing his vision on the intricacies of the list business.

For over 20 years, The DMA and The List & Database Council have presented the only conference dedicated to the list continuously changing list industry. List/database and marketing professionals will present the latest strategies for customer acquisition and retention, e-mail terminology, and interaction between traditional and direct marketing.

The DMA List & Database Council provides a forum for its members to discuss key trends, issues, and technological developments relating to the use of mailing lists and databases.

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