DMA Nonprofit Federation Calls on Congress to Pass Postal Reform

Washington, DC, September 28, 2006 – The Direct Marketing Association Nonprofit Federation (DMANF) is urging members of Congress to complete work on postal reform legislation.

“The mail is perhaps the most important tool for nonprofits seeking to connect with potential donors and volunteers,” said DMANF Executive Director Senny Boone. “So of course, preserving the long term health and stability of the Postal Service is extremely important to America’s charitable organizations.”

Charitable and nonprofit organizations usually work with limited resources, and direct mail fundraising is a key method of generating the revenue necessary to carry out their important missions. Direct mail is also used frequently to recruit volunteers and to educate the public, about important issues.

“Direct marketing, primarily via the mail, helped charities and nonprofits raise nearly $200 billion in 2005,” said Boone. “And even though nonprofit organizations are able to send mail at reduced rates, postage costs are still a major expense for nonprofit organizations, and the financial health of the Postal Service can ultimately have a huge impact on the ability of nonprofits to connect effectively with donors.”

With rate increases taking effect earlier this year, and further increases expected in 2007, the need for postal reform is urgent. Increased postal rates force nonprofits to reallocate portions of their budgets, siphoning away vital resources that could be used toward program activities.

The much-needed reforms currently being considered by Congress will not only allow the Postal Service to continue providing the services nonprofits need at rates they can afford, in the bigger picture, reforms will help the Postal Service to remain financially viable and competitive in today’s rapidly changing communications landscape. Without postal reform, postal revenues are likely to decline, ultimately forcing cuts in service for businesses, nonprofits and consumers alike.

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About the DMANF

Since 1982, the DMA Nonprofit Federation and its predecessor organizations have been aggressive and effective advocates for nonprofits in postal, regulatory, legislative, and accountability issues. It has led the way in professional education, networking, and industry advancement. The Federation is the premier agent for improving public awareness and receptivity to direct/interactive marketing-driven philanthropy, and is the ‘top brand’ among all associations and advocacy groups working on behalf of nonprofits in this area. With more than 400 members, the DMANF is one of the largest member segments of the Direct Marketing Association.

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