NCDM 2006 CONFERENCE & EXHIBITION

NATIONAL CENTER FOR DATABASE MARKETING (NCDM) 2006 CONFERENCE & EXHIBITION TO FEATURE DYNAMIC LINEUP OF KEYNOTE SPEAKERS

New York, NY, October 10, 2006 - The National Center for Database Marketing (NCDM) 2006 Conference taking place December 11 - 13 at the Caribe Royale Resort in Orlando, Florida, will feature a stellar lineup of keynote presentations by leaders from Yahoo!, Procter & Gamble, and Black Monk Consulting.

The NCDM 2006 conference, co-presented by The Direct Marketing Association (The DMA) and DIRECT magazine, will feature a collection of dynamic and thought-provoking keynotes intended to inspire and assist the core audience of marketing and IT professionals to more profitably integrate customer intelligence into their business strategies.

The powerful duo of Bassel Ojjeh, VP strategic data solutions, and Nick Besbeas, VP direct marketing, both of Fortune 500 company Yahoo!, will address the opportunities and challenges of marketing to customers online. In "Fusing The Gap: Delivering The Value Your Customers Want," Ojjeh and Besbeas will tap into their own Yahoo! experiences to explain how detailed customer and customer interaction data from multiple channels can help other companies build deeper, more valuable customer relationships.

Bassel Ojjeh is responsible for building the technologies that leverage Yahoo! data for marketing solutions and increase network relevance for consumers. Nick Besbeas runs the Global Direct Marketing and the Communications, Communities and Front Doors marketing teams at Yahoo! and leads the direct marketing initiatives for all Yahoo! products and services.

Kent Oldham, associate director GBS consumer view solutions manager, Procter & Gamble, will share how P&G puts customers at the heart of everything they do. More than two billion times a day, P&G brands touch customers. In his keynote presentation, Oldham will explore specific examples of how "Learning From Every Consumer Touch Point" can turn knowledge into actionable business drivers that tie directly back into the company's database solution.

Kent Oldham is responsible for P&G's Global Consumer Database Solutions, Global e-Mail Marketing Solutions, Global Consumer Contact Center IT Solutions, and the architectures supporting these solution spaces.

Ryan Mathews, futurist, author, and founder & CEO of Black Monk Consulting will take a provocative look at the critical dynamics driving change in the world of direct marketing and database management. In his keynote, "Changing Times - Using Market Insights and Technology To Grow Your Business," Mathews will propose companies rethink the rules of engagement to remain competitive, work to understand the customer of the future, and develop a new model for the relationship between data analysts and marketers.

Ryan Mathews is a globally recognized futurist, best selling author, international consultant and a sought after commentator on topics as diverse as innovation, technology, global customer trends and retailing. Mathews is co-author of "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything."

INFORMATION: For more information on the NCDM 2006 conference and to register, please visit www.ncdmevents.com

For other media inquiries, please contact Laura Colona at Lcolona@the-dma.org or 212.790.1532.

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About NCDM

Co-presented by DIRECT magazine and The Direct Marketing Association, the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today's direct marketing challenges using customer data and technology.

About DIRECT

DIRECT is the authoritative resource for direct marketing professionals. DIRECT delivers detailed coverage of every aspect of successful direct marketing, including: direct mail; customer relationship management; telemarketing; online marketing; and emerging technology. DIRECT puts breaking developments into meaningful, actionable terms marketers can use to build successful campaigns. DIRECT's franchise of products includes: DIRECT magazine; the e-newsletters DIRECT Newsline, DIRECT Listline, and Chief Marketer; the NCDM conferences (co-owned with the DMA); www.directmag.com; and much more. DIRECT is a Prism Business Media product.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. DMA delivers "Five Pillars" of member services: Advocacy, Branding, Education and Competency Building, Networking, and Research and Market Intelligence. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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