DMA LAUNCHES JOB BANK

San Francisco, CA, October 16, 2006 – The Direct Marketing Association’s (DMA) announced today the launch of The DMA Marketing Job Bank, a niche job board that matches marketing employers and qualified candidates. This highly targeted service is expected to attract many thousands of direct marketing professionals who are both offering and seeking employment.

The DMA Marketing Job Bank allows members and non-members to list jobs, post resumes, search positions, and search for candidates or interns. The DMA has gathered thousands of new resumes, companies and positions and employed the latest search technology and interactive functionality to create the definitive career tool for marketers everywhere. Special features include:

Searchable resume database with over 25,000 resumes from the most qualified marketing professionals.

Auto notification that allows employers to set the criteria for their ideal candidates and will send email alerts when matching resumes are received.

Easy online management that allows employers to add, delete, and edit postings right from their desks.

Competitive pricing for employers to find the best package and price to meet their staffing needs

Free and confidential resume posting for candidates to make their resumes available to thousands of employers.

Job activity tracking provides reports that show the number of individuals that have viewed your job and applied online, and even how many times your job was sent out in a "job agent" or "emailed to a friend".

Job search control for candidates to quickly and easily find relevant industry job listings by location, specialty, experience-level, salary, and other variables.

Auto-search and match notifications options that allow candidates to receive email notifications of new jobs that match their criteria.

Career development tools and resources to help focus candidate searches, polish their presentation and land the perfect job.

For more information on the DMA Marketing Job Bank go to (www.the-dma.org/jobbank).

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About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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