DMA BOARD ELECTS NEW OFFICERS; EIGHT DIRECTORS ELECTED AT ANNUAL BUSINESS MEETING

San Francisco, CA, October 16, 2006 — The Direct Marketing Association (DMA) Board of Directors yesterday announced the election of new officers and incoming Board members. The terms of office for the 2007 officers and new Board members commenced at DMA’s Annual Business Meeting on Sunday afternoon.

2007 DMA Officers

Bookspan Chief Executive Officer Markus Wilhelm was elected DMA chairman of the board for 2007. Wilhelm, who served as Board vice chairman in 2006, succeeds Meredith Corporation President and Chief Executive Officer Stephen M. Lacy, who will continue to serve on the Board.

In addition, Board members elected American List Counsel, Inc. President/Chairman Donn Rappaport vice chairman; American Institute for Cancer Research Executive Vice President & Chief Operating Officer Kelly B. Browning treasurer; and Pitney Bowes Inc. Chief Marketing Officer Arun Sinha secretary.

Incoming Members of the DMA Board of Directors

Prior to the election of officers, seven new members were elected to the Board at the Annual Business Meeting, which was held at the St. Regis Hotel, San Francisco. The new Board members are: Christine Aguilera, president, SkyMall, Inc.; Linda MacMaster, senior managing director, AARP; E. Donald McKenzie, president & CEO, Direct Group; Kathleen Olvany-Riordan, vice president, Global CRM, Kraft Foods; Gerry Pike, managing director, DMSA, Inc.; Wesley D. Protheroe, president & CEO, Gerber Life Insurance Company; and Joel Quadracci, president & CEO, Quad/Graphics, Inc.

In addition, Allen W. Dyon, president of DMRA, will return to the DMA Board in his role as the incoming Chairman of the Direct Marketing Educational Foundation’s (DMEF) Board of Trustees. Dyon previously served on the DMA Board and was its chairman in

1995. As stipulated in the DMA bylaws, the DMEF’s Chairman serves as an ex officio member of the DMA Board.

They join current Board members Ronald L. Bliwas, president/CEO, A. Eicoff & Company; Chris Cleghorn, executive vice president, direct & interactive marketing, Easter Seals; Patrick J. Connolly, executive vice president and chief marketing officer, Williams-Sonoma, Inc.; Arthur W. Conway, president & CEO, DialAmerica Marketing, Inc.; G. Steven Dapper, chairman & founder, Hawkeye/FFWD Group; Andrew Goldberg, president/CEO, Publishers Clearing House; Susan Goodman, chairman & CEO, Goodman & Company; John A. Greco, Jr., president & CEO, Direct Marketing Association; John Healy, president & CEO, PRIMIS Marketing Group, Inc.; Carla Hendra, co-chief executive officer, Ogilvy North America; George Ittner, president, The Territory Ahead; Rebecca L. Jewett, managing partner, Windward Group; Yuchun Lee, chief executive officer, Unica Corporation; Catherine McIntyre, president, ICOM Information & Communications, Inc.; Daniel Morel, chairman & CEO, Wunderman; Robert A. Quigley, executive vice president and chief marketing officer, Charter Communications; Eugene R. Raitt, executive vice president and chief direct marketing officer, AIG; David Shepard, president, David Shepard Associates, Inc.; Jerry H. Shereshewsky, ambassador plenipotentiary to Madison Avenue, Yahoo! Inc.; Michael P. Sherman; Robert A. Stagno, general manager, relationship marketing, Microsoft Corporation; Debra Taeschler, president & CEO, Grafica Group Inc.; David Williams, president & CEO, Merkle, Inc.; Brian Wolfe, president, Time Consumer Marketing, Time Inc.; and Deborah Zuccarini, group president, marketing solutions, Experían Marketing Solutions.

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About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.

The Power of Direct: Relevance. Responsibility. Results.

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