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DMA s Broadcast Council Honors Gail Eberlein of Direct Response Enhancements
New York, NY, November 15, 2006 – The Direct Marketing Association’s Broadcast Council is pleased to announce that Gail Eberlein, president, Direct Response Enhancements, was selected as the 2006 recipient of its Jake Weisbarth Spirit Award. The award, which honors a Broadcast Council member who has demonstrated the most energetic and positive contribution to DMA’s Broadcast Council, will be presented on October 17, during the Broadcast Open Council meeting at DMA06.
"We are so pleased to be able to recognize the outstanding contributions that Gail has made to the Broadcast Council," said Joan Renfrow, co-chair, DMA Broadcast Council. "She and Jake made this Broadcast Council what it is today. She is always ready to give the Council a helping hand and any of our members the benefit of her vast experience and know-how."
Gail Eberlein has been actively involved in the Direct Marketing community for over fifteen years. She currently serves as president of Direct Response Enhancements, LLC, providing consulting services to numerous companies, with special emphasis upon call center and backend management. Her services have encompassed promotion analysis, recommendation and implementation, as well as call center design and project management on a national and international basis.
Gail has been a DMA member for 15 years. During that time she was a charter member of DMA’s Broadcast Council and has served in several Operating Committee positions, including co-chairperson. She has been a frequent speaker for industry-related events and has also served in leadership roles for numerous non-profit organizations.
In October of 2005, DMA and the broadcast industry lost one of its most energetic and inspiring members. Although Jacob Weisbarth’s life was much too short, he touched the lives of many who knew and loved him, and his contributions to direct marketing were tremendous. To honor Jake, the Broadcast Council’s Operating Committee elected to present an annual Jake Weisbarth Spirit Award to the Broadcast Council member most closely demonstrating a similar level of enthusiasm, commitment, and overall contribution.
This year’s Jake Weisbarth Spirit Award was presented at DMA06 in San Francisco. We sincerely hope that this award will continue to inspire others to achieve excellence, while promoting camaraderie, energy, and growth within DMA, the Broadcast Council, and the entire broadcast industry for many years to come.
For Additional Information visit: http://www.the-dma.org/councils/broadcastcouncil/
About DMA’s Broadcast Council
The goal of DMA’s Broadcast Council is to provide the most complete and centralized source of information and contact in the direct response community. The Council is intended for those interested in broadcast direct response television, radio, and its role as a part of the multi-channel marketing mix.
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. DMA delivers "Five Pillars" of member services: Advocacy, Branding, Education and Competency Building, Networking, and Research and Market Intelligence. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.
The Power of Direct: Relevance. Responsibility. Results.
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