NATIONAL CENTER FOR DATABASE MARKETING (NCDM) DATABASE EXCELLENCE AWARDS WINNERS ANNOUNCED

New York, NY, December 12, 2006 - The Direct Marketing Association (DMA) and DIRECT magazine announced today the winners of the 2006 National Center for Database Management (NCDM) Database Excellence Awards. The awards were presented at the NCDM Excellence Awards Luncheon and Ceremony today at the Caribe Royale in Orlando, FL.

Jointly presented by DMA and DIRECT Magazine, the NCDM Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases. A total of 13 awards were presented today: One Platinum, Four Gold winners, four Silver, and four Bronze.

2006 NCDM Database Excellence Award Winners:

The NCDM Database Excellence Awards were granted across four categories: Analytics & Modeling Applications, Technological Applications, Multichannel Marketing, and Business-to-Business.

Platinum Award (1):

Teradata and Overstock.com

Gold (4):

Agency/Vendor: MindComet
Company: SPEED
Category: Multichannel Marketing

Agency/Vendor: Teradata, a division of NCR
Company: Overstock.com
Category: Technological Applications

Agency/Vendor: Marsh
Company: Marsh
Category: Analytics & Modeling Applications

Agency/Vendor: Harte-Hanks
Company: BellSouth
Category: B-to-B Marketing

Silver (4):

Agency/Vendor: Kestler Financial Group Inc.
Company: Kestler Financial Group Inc.
Category: Multichannel Marketing

Agency/Vendor: Abacus
Company: AT&T Consumer Marketing Division
Category: Technological Applications

Agency/Vendor: Merkle Inc.
Company: 21st Century Insurance
Category: Analytics & Modeling Ap

Agency/Vendor: Donnelley Marketing
Company: The Hartford Financial Services Group
Category: B-to-B Marketing

Bronze (4)

Agency/Vendor: Abacus
Company: AOL LLC
Category: Multichannel Marketing

Agency/Vendor: Merkle Inc.
Company: Dell Inc.
Category: Technological Applications

Agency/Vendor: DMSI
Company: Rapids Wholesale and Porters Camera
Category: Analytics & Modeling Applications

Agency/Vendor: IMC International LLC
Company: IBM
Category: B-to-B Marketing

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About NCDM

Co-presented by DIRECT magazine and the Direct Marketing Association, the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s direct marketing challenges using customer data and technology.

About DIRECT

DIRECT is the authoritative resource for direct marketing professionals. DIRECT delivers detailed coverage of every aspect of successful direct marketing, including: direct mail; customer relationship management; telemarketing; online marketing; and emerging technology. DIRECT puts breaking developments into meaningful, actionable terms marketers can use to build successful campaigns. DIRECT’s franchise of products includes: DIRECT magazine; the e-newsletters DIRECT Newsline, DIRECT Listline, and Chief Marketer; the NCDM conferences (co-owned with the DMA); www.directmag.com; and much more. DIRECT is a Prism Business Media product.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers - commercial and nonprofit - will spend an estimated $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate an estimated $1.93 trillion in incremental sales. This year, direct marketing will account for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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