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DMA Introduces the Direct Marketing Search
New York, NY, January 17, 2007 -The Direct Marketing Association (DMA) announced today the launch of a new online resource, the Direct Marketing Search. The new product, available www.the-dma.org, features a search engine with a broad array of direct marketing-specific products and services listings that will aid DMA’s members in their purchasing decisions.
"DMA is pleased to make this innovative and efficient online search tool available to the entire direct marketing community," said DMA President & CEO John A. Greco, Jr. "The Direct Marketing Search will facilitate searches of DMA member product and services by providing marketers with an inventory of supplier companies tailored by business segment."
Developed by MultiView, Inc., an Irving, Texas-based publisher of electronic buyer and supplier guides, DMA’s Direct Marketing Search provides two search methods: a keyword-driven search or category search by business type. The powerful search engine continually indexes the Web sites of all companies represented in the list, and searchers can easily locate products and services unique to direct marketing without the clutter of a general Internet search.
"DMA members will now have the capability of searching for specialized products and services they need using an direct marketing-specific search engine and never have to deal with hundreds of irrelevant search results again," said MultiView President Dan Maitland.
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2006, marketers - commercial and nonprofit - spent an estimated $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.93 trillion in incremental sales. In 2006, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
About MultiView, Inc.
MultiView, Inc. (http://www.multiview.com) is a privately held corporation based in Irving, Texas. MultiView has assembled an experienced team of technology and sales professionals who publish a series of industry-specific, electronic buyers and suppliers guides under the brand name of The Ultimate Guide. These guides allow users to easily locate key suppliers for their most critical goods and services.
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