DMA Special Interest Councils Announce 2006-2007 Chair & Vice Chair Appointments

New York, NY, January 22, 2006 - The Direct Marketing Association (DMA) has announced the 2006 - 2007 Special Interest Council chair and vice chair appointments.

"DMA council chairs and vice chairs serve an invaluable function within the DMA Council structure, providing a platform for council members to improve their business and personal skills," said Director of Special Interest Councils Terri Bartlett. "We are thrilled to have such an impressive lineup of chairs and vice chairs, whose contributions will support DMA in meeting its goal of moving the direct marketing process forward."

DMA 2006 Chair and Vice Chair Appointments:

DMA Analytics Council

Chair: Devyani Sadh, Ph.D, CEO & Founder, Data Square, LLC
Vice Chair: Brad Rukstales, President, CAC Group, Inc.

DMA Broadcast Council

Co-Chair: Danette Dickerman, Director of Media, Nautilus, Inc.
Co-Chair: Joan Renfrow, President, Onyx Productions, Inc.

DMA Business-to-Business Council

Chair: David Gaudreau, Vice President, BtoB Brokerage, Direct Media Inc.
Vice Chair: Rich Simms, Development Manager, DialAmerica Marketing Inc.

DMA Catalog & Multichannel Marketing Council

Co-Chair: George Mollo, President, GJM Associates, Inc.
Co-Chair: Michael I. Grant, Managing Director, Winterberry Group, LLC

DMA Circulation Council

Co-Chair: Lori Magill-Cook, Senior Vice President, ALC
Co-Chair: Kimberly Shay, Circulation Director, Director Agency, Partnership Marketing and ABC Compliance, Rodale

DMA E-Mail Marketing Council

Chair: Michael Della Penna, Chief Marketing Officer, Epsilon Interactive
Vice Chair: Stephanie Miller, Vice President, Strategic Services, Return Path Inc.

DMA Customer Relationship Management Council

Chair: Bart Foreman, President, Group 3 Marketing
Vice Chair: Dave Rinaldi, Strategic and Analytic Consultant

DMA Direct Marketing Agency Council

Chair: Edward Lisi, President, PrescientsVice Chair:
Vice Chair: Carolyn Goodman, President/Managing Partner, Goodman Marketing, Inc.

DMA Directo: Council for Hispanic Marketing

Chair: Peter Tardiff, Director, US Hispanic Market, Time Life
Vice Chair: Dan Gonzalez, President, Daniel Gonzalez & Associates

DMA Financial Services Council

Chair: James Brett, Head of eBusiness Development Group, Prudential Financial
Vice Chair: Vipin Mayar, Executive Vice President, North America/General Manager Data & Analytics, MRM Partners New York

DMA Insert Media Council

Co-Chair: Jim Zuckermandel, President/CEO, Zed Marketing
Co-Chair: Robert Stanton, Vice President, Business Development, Stanton Direct Marketing, Inc.

DMA International Council

Co-Chair: Gary Dolderer, Sales and Business Development, Global-Z International
Co-Chair: Merry Law, President, WorldVu LLC

DMA List & Database Council

Chair: Stefanie Pont, Managing Partner, Pont Media Direct
Co-Vice Chair: Karen Isenberg, Senior Marketing Services Director, ClientLogic Specialists Marketing Services
Co-Vice Chair: Lynn Wunderman, I-Behavior

DMA Marketing Technology Council

Chair: Bruce Biegel, Senior Managing Director, Winterberry Group, LLC

DMA Pharmaceutical Marketing Council

Chair: Dominique Hurley, Vice President & General Manager, Optas

DMA Retail Marketing Council

Chair: Pierre Charchaflian, Vice President, Strategic Consulting, Epsilon

DMA Search Engine Marketing Council

Chair: Heather Lloyd-Martin, President & CEO, SuccessWorks

DMA Teleservices Council

Chair: Benjamin Harris, Corporate Operations Manager, Answernet Network
Vice Chair: Angela Morris, Vice President, Hamilton Contact Center Services

DMA Travel & Hospitality Council

Co-Chair: Mike Fitzpatrick, Vice President, Client Services, Cohorts
Co-Chair: David Norton, Senior Vice President, Relationship Marketing, Harrahs Entertainment

About Direct Marketing Association Councils

Special Interest Councils are communities within the Direct Marketing Association (DMA) membership that identify and serve the needs of professionals in specific direct marketing segments and media channels. DMAs councils provide opportunities for learning the latest trends and best practices, discussing common interests and challenges, and networking among peers. For more information on DMA Special Interest Councils, please visit www.the-dma.org/councils .

About Direct Marketing Association

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers - commercial and nonprofit - spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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