DMA CIRCULATION COUNCIL TO INDUCT LIBERTA ABBONDANTE OF DOW JONES & COMPANY INTO CIRCULATION HALL OF FAME

NEW YORK, NY, January 31, 2007 — The Direct Marketing Association (DMA) Circulation Council today announced that Liberta Abbondante, vice president of Circulation Marketing at Dow Jones & Company, will be honored with induction into its Circulation Hall of Fame. The award will be presented at a ceremony on February 7 during DMA's 21st Annual Circulation Day at the New York Marriott Marquis.

The DMA Circulation Hall of Fame Award recognizes professionals in the field who have made significant contributions to the circulation industry through professional achievement, breakthrough, creativity, and/or community involvement.

2007 Circulation Hall of Fame Inductee: Liberta Abbondante

Liberta Abbondante, vice president of Circulation Marketing for The Wall Street Journal, WSJ.com, Barron’s and Barron’s Online, joined Dow Jones in 2004. In this position, she is responsible for managing the Journal’s 1.7MM daily circulation, 300k Barron’s weekly circulation, and 900k+ customers to WSJ.com and Barron’s Online.

Prior to Dow Jones, Abbondante was vice president of circulation at Elsevier where she was responsible for the subscription marketing and sales activities for nearly 300 medical journals.

Abbondante began her publishing career at Macfadden Publishing. She has also served as vice president of circulation at Forbes Inc. where she was responsible for all subscription and retail sales activities for Forbes magazine, Forbes Global, American Heritage Magazine Group, and the Forbes Investment Newsletters.

For a complete list of past DMA Circulation Hall of Fame honorees, please visit www.the-dma.org/councils/circulationcouncil/halloffameaward.shtml.

Stellar Keynote Lineup at DMA's 21st Annual Circulation Day

Danyel Smith

Editor-in-Chief, VIBE Magazine

A former editor-at-large for Time Inc., Danyel Smith joined VIBE in 1993 and was appointed music editor a year later. In 1996, she was awarded a National Arts Journalism Program fellowship and was appointed editor-in-chief upon her return, serving until 1999. Smith has written for Elle, Time, Cosmopolitan, Essence, The Village Voice, The New Yorker, Entertainment Weekly, Rolling Stone, Spin, The San Francisco Bay Guardian, Condé Nast Media Group, and the New York Times. Smith is the author of the San Francisco Chronicle-bestselling novel, More Like Wrestling (Crown), and she wrote the introduction for The New York Times-bestseller, Tupac Shakur. Her second novel, Bliss (Crown), was published in 2005. Smith comments regularly on pop culture for VH-1, WNYC, and CNN. She holds a Master of Fine Arts in Creative Writing from the New School University.

Lauren Stanich

President, Publishing, Martha Stewart Living Omnimedia

Lauren Stanich has served as president of publishing of Martha Stewart Living Omnimedia, Inc. (NYSE: MSO), since October of 2000. From March 2003 – 2005, Stanich also served as EVP/president of Internet, overseeing the Martha Stewart Catalog for Living and the company's marthastewart.com Web site content. In her current role, Stanich runs all operations of MSO's Publishing segment including the company's magazines, Martha Stewart Living, Everyday Food, Body + Soul, Weddings, and the test of Blueprint; special magazine issues such as Martha Stewart Holiday and Good Things; books written by Martha Stewart and the editors of Martha Stewart Living; and the syndicated Living, Weddings, and Everyday Food newspaper columns.

For more information on DMA Circulation Day and to register, please visit www.the-dma.org/conferences/dmacircday.

About DMA Circulation Council

The goal of the DMA Circulation Council is be the authoritative voice on the marketing of magazine circulation and related products by providing valuable and credible services and attracting key industry players to its membership and events. The Council is committed to attracting new talent to the industry by reaching out to the education market and becoming an advocate of careers in circulation marketing. For information, visit www.the-dma.org/councils.

About Direct Marketing Association

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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