DIRECT MARKETING EDUCATIONAL FOUNDATION (DMEF) NAMES HARVARD BUSINESS SCHOOL S JOHN DEIGHTON TO BOARD OF TRUSTEES

New York, NY, February 7, 2007 - John A. Deighton, PhD, distinguished Harold M. Brierley Professor of Business Administration at Harvard Business School, has been named to the Direct Marketing Educational Foundation (DMEF) Board of Trustees.

“Professor Deighton is renowned the world over for his leadership and innovation in the field of direct marketing education,” said Allen Dyon, chief marketing officer of DMRA and chairman of DMEF’s Board of Trustees. “The timing could not be more perfect for the professor to join us as we continue to revitalize the educational programs and positioning of the DMEF.”

Professor Deighton is an authority on marketing and marketing communications, and quoted in Wikipedia, defining interactive marketing as the ability to address the customer, remember what the customer says, and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996).

Professor Deighton currently teaches the marketing courses in the Owner/Presidents Executive Program, heads the Strategic Market Management executive course, and teaches on the executive education offering in brand marketing. Also he has published extensively on digital marketing tools and their transforming effect on the practice of marketing.

Professor Deighton’s PhD is in marketing from the Wharton School, University of Pennsylvania. He has an undergraduate chemical engineering degree from the University of Natal and an MBA from the University of Cape Town. His applied research includes consulting with a number of US and international corporations.

“Professor Deighton has been a trusted educator to some of the most innovative and successful professionals in the field of direct marketing,” said Dyon. “During his previous tenure on the DMEF Board, John helped introduce and conduct one of the flagship programs in the history of the organization. The DMEF will, once again, benefit from his leadership and experience. I am extremely pleased to welcome John back to our Board.”

About The Direct Marketing Educational Foundation

The Direct Marketing Educational Foundation (DMEF) (www.the-dmef.org) is a 501(c)(3) nonprofit educational foundation supported entirely by tax-deductible contributions from business leaders and direct marketing companies. Solely committed to fostering and enhancing direct marketing courses and curricula on college campuses and graduate business schools across America, DMEF provides a range of results-driven educational programs in direct and interactive marketing, helps students discover exciting career opportunities, and disseminates information about the economic value of the direct marketing field. The Foundation also provides teaching and research resources to educators.

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