DYNAMIC INFORMATION EXCHANGE FEATURED AT NCOF EXECUTIVE SUMMIT AND POWER FORUM

New York, NY, February 12, 2007 — Upholding its commitment to providing a productive exchange of vital business information and ideas, the National Conference on Operations and Fulfillment (NCOF) (www.ncof.com) will feature a Senior Executive Summit and Power Forum when it convenes April 29 – May 2 at the Renaissance Hotel and Convention Center in Schaumburg, IL.

Presented by the Direct Marketing Association (DMA) (www.the-dma.org) and Multichannel Merchant’s Operations & Fulfillment (O+F) magazine (www.multichannelmerchant.com), NCOF is the premier gathering of direct-to-customer operations and fulfillment professionals.

The Executive Summit @ NCOF

Sunday, April 29, 2007, 9:00 a.m. – 4:00 p.m.

This interactive summit will provide numerous opportunities for networking. Participants should expect to share and compare information and ideas. Executive Summit participants will ultimately determine the final agenda. Companies must have sales of $25 million or more to participate.

Some of the topical suggestions for discussion at the executive forum include:

· Corporate Dashboards: What are the key metrics that top management needs from Contact Centers, Fulfillment, Inventory, Finance, etc., to stay in touch with the business? How are IT systems providing this?

· Global Fulfillment: Is it necessary for business growth? Who’s experiencing success? What are potential pitfalls?

· Technology: Which technology has given you good ROI?

· Multichannel: Getting the right inventory levels in the proper channels. How integrated are your systems across channels?

· Employee Culture and Management: Creating and imparting a vision, motivating employees to action, and retention and seasonality plans.

Power Forum: Presented by MULTICHANNEL MERCHANT’s O+F

Monday, April 30, 2007, 1:45 p.m. – 3:00 p.m.

Mark Del Franco, managing editor of MULTICHANNEL MERCHANT, will moderate a panel of experts who will share strategies and tactics on how to keep the distribution center running smoothly and competitors at bay. Panelists include:

Ken McKinney

Director of Distribution, Urban Outfitters

Ken McKinney has been responsible for all distribution and transportation operations at Urban Outfitters, Inc. since joining the company in 1989. Since that time the company has become a $1 billion-plus multi-brand, multichannel specialty retailer, operating three US and one UK distribution centers.

Joe Kiley

Senior Manager for Facilities and Engineering, Disney Shopping, Inc.

Joe Kiley has over 20 years experience in engineering and operations management, primarily in distribution centers. He was involved in the startup of Disney's 500,000 sq. ft. direct-to-consumer facility which ships over 9.3 million units annually, half of which ships during the company’s peak three-month period.

Kathie Lynch

Vice President of Fulfillment Operations, J. Jill

Kathie Lynch oversees all retail distribution and direct-to-consumer fulfillment for the J. Jill brand at the company's NH facility. J. Jill is a premier national brand for women 35+. A multichannel retailer, the company became a wholly-owned subsidiary of The Talbots, Inc. in 2006.

Randy Brough

Supply Chain Manager, LifeWay

Randall Brough has more than 20 years of supply chain management, procurement, logistics, and transportation experience. He is responsible for integrating technology and processes that affect LifeWay’s two distribution centers, 126 retail stores, corporate procurement section, and supply chain operations.

Additional NCOF Information

For complete NCOF pre-conference descriptions and conference programming and other information, and to register, please visit www.ncof.com.

About Multichannel Merchant

MULTICHANNEL MERCHANT is published by the new Penton Media. Headquartered in New York, the new Penton Media, Inc. is one of the nation’s largest business-to-business media and information companies, serving more than six million business professionals every month. Its market-leading brands are focused on 23 industries. The company was formed through the combination of Prism Business Media and Penton Media. The new company will adopt the Penton Media brand and expects to complete the transition to this new unified branding by March 15. Its growing portfolio includes 113 trade magazines, 145 Web sites, 96 industry trade shows and conferences and more than 500 information data products. The privately held company is owned by US Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, its co-investors, and by MidOcean Partners. For additional information on the company and its businesses, visit www.prismb2b.com and www.penton.com.

About Direct Marketing Association

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers – commercial and nonprofit – will spend an estimated $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate an estimated $1.93 trillion in incremental sales. This year, direct marketing will account for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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