DMA Calls for 2008 Board of Directors Nominations

New York, NY February 22, 2007 — The Direct Marketing Association (DMA) is now accepting nominations for a limited number of vacancies on its Board of Directors. The greatest need for Board representation exists in the following segments:

· Multichannel Merchants: (catalog, retail, wholesale and Internet merchants)

· Business-to-Business Marketing

· Consumer Products/Services

· Financial & Insurance

· Nonprofit Organizations

To be eligible, DMA Board candidates must be senior-level executives (President, CEO, COO, CMO) and meet the following criteria:

· Have the authority to speak for their company or division.

· Play a leadership role in the field of direct marketing.

· Be capable of representing their membership segment.

· Be voting members of the DMA.

· Be available for Board meetings taking place in January, May and October

· Be available to serve on DMA’s Standing Committees

Nominations will be evaluated by the DMA Nominating Committee, which is chaired by former DMA Chairman of the Board Stephen M. Lacy, president & CEO, Meredith Corporation. The committee will present the status of nominations to the full Board in May.

DMA will vote on the final slate of nominees during the Association’s annual business meeting, which will be held during DMA07, taking place October 12 – 18, at McCormick West in Chicago, IL.

Board nomination forms are available online at:

http://www.the-dma.org/newsgraphics/BoardNominationForm.pdf

Completed nomination forms should be returned – on or by Friday, March 16, via email: board@the-dma.org; fax at 212.768.7353, or mail to Direct Marketing Association, 1120 Avenue of the Americas, New York, NY 10036-6700. For additional information please contact Margaret Mulvihill, 212. 768.7277.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers - commercial and nonprofit - spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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