DMA ADDS FAST FORWARD TO STANDING CONFERENCE ROSTER

March 5, 2007 - The Direct Marketing Association (DMA) announced today the addition of the Fast Forward Conference to its standing conference roster.

Following a successful 2006 debut, the Fast Forward Conference will be presented - in conjunction with the DMA List Leaders Group - on August 1, 2007, at the Marriott Marquis Hotel in New York City. The event will precede the 2007 List Leader of the Year Award Dinner that evening and DMA List Day, which will be held the following day, August 2.

“Branding, data integration, privacy, and security are essential issues surrounding the preservation of data marketing," said John A. Greco, Jr., president & CEO, DMA. “Fast Forward is a natural addition to DMA's curriculum, providing a forum for an interactive exchange of ideas on the matters that are so crucial to the future of all marketing."

The 2007 Fast Forward 2007 Task Force is comprised of leaders in the data marketing space:

· Ralph Drybrough, Merit Direct
· Deb Goldstein, IDG
· Fran Green, ALC
· Lee Kroll, Kroll Direct
· Lon Mandel, The SpecialLists
· Andy Ostroy, Belardi-Ostroy ALC, LLC
· Adrea Rubin, Adrea Rubin Marketing
· David Schwartz, 21st Century Marketing
· Martin Stein, RMI
· Charles Teller, Paradysz-Matera

“We’re thrilled with the success of Fast Forward 2006,” said Fran Green, president/data management at ALC and initiator of the Fast Forward task force. “We had stimulating, relevant speakers, and attendee feedback was extremely positive and encouraging. This year’s conference will build on that momentum for an even better event.” The successful 2006 conference agenda featured Forbes Inc. President and CEO Steve Forbes.

DMA’s Fast Forward 2007 Task Force has developed a sponsorship program, which includes Diamond, Platinum, and Gold levels that promise increased exposure and sponsor benefits, enhancing the value for participants.

Program details for Fast Forward 2007 are now being finalized. Information will be announced as it is developed. In the meantime, please visit DMA’s online events calendar at www.the-dma.org/events.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers - commercial and nonprofit - spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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