At DM Days New York, No Need to Stand in Line for Online Marketing Solutions

DMA to Present Online Marketing Solutions Pavilion at Expo, June 19-21

New York, May 10, 2007 — Finding online marketing solutions is almost as easy as point and click at the 2007 DM Days New York Conference & Expo. Internet experts will gather in the Online Marketing Solutions Pavilion to provide marketing professionals with cutting-edge expertise and solutions during the conference and expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

At the Online Marketing Solutions Pavilion, B-to-C and B-to-B marketers will find nearly 40 booths offering the very latest technologies, services, and know-how on optimally harnessing the power of the Web as a marketing channel.

The pavilion will be located in DM Days’ exhibition hall where nearly 220 exhibitors will showcase products and services that will help marketers navigate their way through the constant changes in today’s hyper-competitive, high-tech marketing world.

The Online Marketing Solutions Pavilion will present the latest online, e-mail, Web and interactive tools and resources – all in one place. Just a few of the exhibitors’ wares include:

· E-commerce applications

· E-mail service

· Internet products and services

· Online content management

· Multimedia direct marketing solutions

· Search marketing solutions

· Web administration

· Web-based solutions

“The primary aim of DM Days Expo and its Online Marketing Solutions Pavilion is to bring marketers face-to-face with the people and companies that can provide the latest innovations that can make them more successful, profitable marketers,” said Paul McDonnough, group show director, Direct Marketing Association (DMA). “This concentration of online tools and expertise will create a one-stop shopping atmosphere for marketing professionals with Web-related interests and concerns.”

In addition, McDonnough pointed out that those attendees who are interested in a close-up view of WebmasterRadio.FM, the Internet radio station that will, once again, be plugged into DM Days action, can tune in online or watch the interviews live and in person at Booth 1115 within the pavilion.

The Online Marketing Solutions Pavilion will open at 10:00 a.m. each morning of the three-day DM Days New York Conference & Expo. The exhibition hall and pavilion will close at 5 p.m. on Tuesday and Wednesday (June 19 and 20) and at 3:00 p.m. on the last day of the event (Thursday, June 21).

About DM Days New York Conference & Expo

The 2007 DM Days New York Conference & Expo (June 19 – 21) provides a forum for the exchange of new ideas and technological advances and provides cutting-edge information in e-commerce, technology, media, database, and creative services. To register or to find more information about DM Days, please visit www.dmdays.com.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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