Popular WebmasterRadio.FM Returns to DM Days New York 2007

Tune in May 17 and June 8 for DM Days Conference & Expo Preview

New York City, May 14, 2007 — The Direct Marketing Association (DMA) today announced that WebmasterRadio.FM was such a hit at its inauguration at DM Days New York Conference & Expo last year that it is returning for the 2007 conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

Click on their live streaming interviews, grab a seat on one of the couches in front of WebmasterRadio.FM’s home in Booth 1115 on the exhibition floor at Javits, or catch coverage in one of the archived podcasts. Anyway you choose to listen will put you uniquely in touch with the movers and shakers of direct marketing.

“Everyone can’t be everywhere at once,” WebmasterRadio.FM CEO Brandy Shapiro-Babin said. “Coming by our booth is a great way to meet direct marketing community insiders and be part of breaking news now. Plus, our on-demand and live programming can really help you maximize your experience at DM Days.”

Those who can’t wait until the June 19 – 21 conference to plug in can listen for an hour — or two — to Pre-DM Days Conference Specials at www.WebmasterRadio.FM. Simply clicking on the site or selecting “listen now” will allow visitors to hear the live program.

· The first hour-long special airs live at 1 p.m. (ET) on Thursday, May 17 and provides a sneak peak into DM Days. This birds-eye view features commentary by Paul McDonnough, DMA’s group show director.

· A second DM Days New York preview will be broadcast at 1 p.m. (ET) on Friday, June 8. It, too, will feature McDonnough.

After each preview airs, both commentaries will be available on-demand through WebmasterRadio.FM’s archive in podcast and mobilecast forms. The direct link to the archived May 17 preview is http://beta.webmasterradio.fm/wimpy_demo/Flash-Stream.cfm?Speed=96.

At the show, WebmasterRadio.FM’s listeners can become newsmakers if they hear Shapiro-Babin or one of her colleagues say, “Live from DM Days New York….” She promises to have four or five “roving reporters,” many of whom will be direct marketing experts, roam Javits and interview fellow marketing professionals, exhibitors, and attendees.

WebmasterRadio.FM is also slated to provide a plethora of scheduled one-on-one interviews with keynote panelists and a “who’s who” of direct marketing.

About WebmasterRadio.FM

WebmasterRadio.FM is the official radio network for the DMA and is the premier online radio network focused on the B-to-B marketplace. Live chats allow online business networking. The network offers 100 percent original programming and strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decisionmakers to individuals who work for themselves, small and mid-sized businesses to those just starting out.

To tune into WebmasterRadio.FM's live content, visit http://www.WebmasterRadio.FM.

About DM Days New York Conference & Expo

The 2007 DM Days New York Conference & Expo provides a forum for the exchange of new ideas and technological advances and provides cutting-edge information in e-commerce, technology, media, database, and creative services. To register or to find more information about DM Days, please visit www.dmdays.com.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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