2007 MCM Award Winners Culled From More Than 200 Entries

Boston, MA, May 22, 2007 — MULTICHANNEL MERCHANT today announced the winners of its 2007 MCM Awards at a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM). The awards, which honor both business-to-business (B-to-B) and business-to-consumer (B-to-C) marketers, were culled from a total of 64 finalists from the print channel, 37 from the Web channel, and 11 cross-channel in 17 categories. The finalists had been selected from more than 200 entries.

Gold and Silver Awards are given annually for quality in both print and Web, and the Cross-Channel Awards honor multichannel merchants for synergy across the print and Web channels. In all, MULTICHANNEL MERCHANT today presented 55 accolades.

Top 2007 MCM honors went to:

· Fire Authority, Galls — B-to-B Multichannel Merchant of the Year

· Crutchfield Corp. — B-to-C Multichannel Merchant of the Year

· Black Box Corp., Network Services 2006 — Catalog of the Year

· Crutchfield Corp. (www.crutchfield.com) — Website of the Year

Two other retailers with impressive showings today were L.L.Bean, with five Silver Awards and four Gold, and The Orvis Co., with four Silver and two Gold.

MCM Awards finalists and winners are evaluated by a panel of experts through a series of three judging sessions: pre-screening, in-home evaluations, and a final judging session. Print and Web channel entries are evaluated on creative, merchandising, copy, customer service/navigation, and marketing execution. Cross-channel entries are evaluated on the synergy between channels and results.

For a list of the 2007 MCM Finalists, which were announced on April 12, 2007, visit http://multichannelmerchant.com/crosschannel/mcm_awards_finalists_2.

2007 MCM AWARDS

WINNERS

Catalog of the Year

· Black Box Corp., Network Services 2006

Website of the Year

· Crutchfield Corp., www.crutchfield.com

Business-to-Business Multichannel Merchant of the Year

· Fire Authority, Galls

Business-to-Consumer Multichannel Merchant of the Year

· Crutchfield Corp.

Print and Web Channel Winners

Business Specialty Products (Print)

· Gold: New Pig Corp., The Big Pigalog Buying Guide 2007

· Silver: Galls, Fire Authority, Fall 06U

Business Specialty Products (Web)

· Silver: Chief Supply, www.chiefsupply.com

Children’s Products (Print)

· Gold: Hanna Andersson, Holiday 2006

· Gold: L.L.Bean, Kids Almanac, Fall 2006

Children’s Products (Web)

· Silver: One Step Ahead, www.onestepahead.com

Computers, High-Tech Equipment, and Software (Print)

· Gold: Black Box Corp., Network Services 2006

· Silver: Crutchfield Corp., Fall 2006

Computers, High-Tech Equipment, and Software (Web)

· Gold: Crutchfield Corp., www.crutchfield.com

· Silver: Musician’s Friend, www.musiciansfriend.com

Consumer Apparel (Print)

· Gold: L.L.Bean, Christmas 2006

· Silver: L.L.Bean, Clothing for Women, Holiday 2006

Consumer Apparel (Web)

· Gold: The Orvis Co., www.orvis.com

· Silver: L.L.Bean, www.llbean.com

Consumer Specialty Products (Print)

· Gold: Country Walkers, 2007

· Silver: Patagonia, 2006-07 Fall/Winter

Consumer Specialty Products (Web)

· Gold: eBags, www.ebags.com

· Gold: Musician’s Friend, www.musiciansfriend.com

· Silver: The Orvis Co., www.orvis.com

Food (Print)

· Silver: Harry & David, Harvest Celebration 2006

Food (Web)

· Silver: Harry & David, www.harryanddavid.com

Gifts (Print)

· Gold: L.L.Bean, Christmas Favorites 2006

· Silver: Harry & David, Easy Gifting & Entertaining 2006

· Silver: L.L.Bean, Guide to Christmas Gifts 2006

Gifts (Web)

· Gold: L.L.Bean, www.llbean.com

· Silver: The Orvis Co., www.orvis.com

Hardware, Tools, and Automotive Supplies (Web)

· Silver: J.C. Whitney & Co., www.jcwhitney.com

Home and Gardening Products (Print)

· Gold: Jackson & Perkins, New Roses 2007

Home and Gardening Products (Web)

· Gold: Cooking.com, www.cooking.com

· Silver: Smith + Noble, www.smithandnoble.com

International (Print)

· Gold: New Pig Corp., The Big Pigalog (UK)

· Silver: The Orvis Co., Men's Clothing, Late Summer 2006 (UK)

International (Web)

· Silver: The Orvis Co. (UK), www.orvis.co.uk

New Catalog (Print)

· Silver: Tahitian Noni International, Fall/Holiday 2006

New Web Site (Web)

· Silver: Chimpfeet.com, www.chimpfeet.com

Office Supplies, Furniture, and Stationery (Print)

· Gold: Raymond Geddes & Co., 2006-2007 Master Catalog, August 2006

· Silver: Office Depot, The Green Book, September 2006-July 2007

Office Supplies, Furniture, and Stationery (Web)

· Silver: Levenger, www.levenger.com

Retail Traffic Driver (Print)

· Silver: Relax the Back, Holiday 2006

Small Catalog (Print)

· Silver: Action Bag Co., Holiday 2006

Small Web Merchant (Web)

· Gold: Sea Bear Wild Salmon, www.seabear.com

· Silver: Nourse Farms, www.noursefarms.com

Spin-off (Print)

· Gold: Galls, Fire Authority, Fall 06U

· Silver: Patagonia, Patagonia Surf 2006

Sporting Goods (Print)

· Silver: L.L.Bean, Hunting, Fall 2006

Sporting Goods (Web)

· Gold: The Orvis Co., www.orvis.com

· Silver: L.L.Bean, www.llbean.com

Syndicated/Co-op (Print)

· Gold: Catalyst Communication, Black Creek Outfitters, Spring/Summer 2006

· Silver: BMW, 2006 BMW Guide

· Silver: Tessco Technologies, The Wireless Guide, Volume 24

Wholesale/Dealer (Print)

· Gold: Jackson & Perkins, Wholesale Roses for 2007

About the Annual Conference for Catalog & Multichannel Merchants (ACCM)

Co-sponsored by the Direct Marketing Association (DMA) and Multichannel Merchant, the Annual Conference for Catalog & Multichannel Merchants (ACCM) is the world’s largest and most comprehensive conference for catalog, Internet, and multichannel professionals. ACCM 2007 is being held May 21 – 23 at the Boston Convention & Exhibition Center. For more information, please visit www.accmshow.com.

About Multichannel Merchant

MULTICHANNEL MERCHANT helps executives manage all facets of their businesses by providing superior analysis of successful strategies across all areas of multichannel marketing — print, catalogs, e-commerce, merchandising, operations, retail and more. It’s the one source that helps professionals capitalize on opportunities in their core businesses, and integrate strategies to maximize their successes in each channel. MULTICHANNEL MERCHANT’S franchise includes MULTICHANNEL MERCHANT magazine; the Annual Conference for Catalog & Multichannel Merchants (ACCM); MULTICHANNEL MERCHANT Weekly, List & Data Strategies, and Searchline e-newsletters; www.multichannelmerchant.com; the Annual Multichannel Merchant Awards; and much more.

For more information on the 2007 MCM Awards please visit: www.multichannelmerchant.com/toolbox/awards or contact Heather Retzlaff at 203.358.4233 or heather.retzlaff@penton.com.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

# # #

RSS Subscription