DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs

Conference & Expo Set for June 19 – 21 at Jacob K. Javits Convention Center

New York City, May 29, 2007 — If a direct marketer’s goal is to attain specific, targeted skills pronto, that professional will hit the bull’s-eye during the 2007 DM Days New York Conference & Expo. The conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21, will offer eight programming tracks of concurrent sessions with beginner, intermediate, and advanced levels of training.

Those attending DM Days New York will be able to select session offerings along eight tracks of programming that reflect marketing Zeitgeist:

· Creative strategies and execution

· Acquisition, relationship, and loyalty marketing

· Online marketing and interactive media

· List and database management

· Print and fulfillment

· Digital and beyond

· Strategies, forecasts, and trends

· Brand and direct

· Management, metrics, and systems

“It’s our mission to provide the direct marketing community specific solutions for specific needs,” said Paul McDonnough, DMA group show director. “Right now, marketers need to understand how to optimally employ today’s high-powered, high-profile marketing methods in relevant, responsible ways that produce quantifiable results. DM Days attendees will have the full attention of today’s movers and shakers, who will untangle the mysteries of topics such as public policy, new marketing process tactics, and advanced data analysis. If multichannel marketers have a problem, these sessions will solve it.”

Acquisition, Relationship and Loyalty Marketing

No matter how wonderful a direct marketer’s product is, establishing strong bonds of trust between industry and the customer remain key to a marketer’s success. This customer relations management track will address issues ranging from retention to calculating lifetime value, and from establishing solid loyalty programs to strengthening customer service initiatives.

Brand and Direct

Brand and direct unite in these sessions. No longer mutually exclusive, marketers must learn how to build brand awareness and justify its effectiveness and ROI with metrics that direct marketers use every day. Attendees will hear case studies on how brand is being used in acquisition and retention programs, and how the power of brand can make direct marketing work its hardest.

Creative Strategy and Execution

This track covers elements of copy, design, art direction, offers, and format for all marketing channels from the basic to the advanced. Whether it’s direct mail, catalog, DRTV, insert, Web, email, or more, conferees will find an abundance of profit-building ideas. Direct marketers will explore strategies and tactics that will make their creative efforts more dynamic, increase response, and boost sales.

List and Database Management

The sessions in this track cover the gauntlet of list database management, including: How to leverage and use customer and prospect data, renting others’ lists, renting out a list to other marketers, building a database, using co-op databases, cleaning data, determining lifetime value, integrating data from different channels or databases or how to increase response without increasing costs, and more. This track is replete with cost-saving, profit-building ideas.

Management, Metrics, and Systems

For marketers planning to strategize, this track reveals today's leading companies are doing to implement action plans. These sessions take a methodical look at: Examining the marketplace for new product ideas to develop first, using competitive analysis to stay one step ahead of the competition, maximizing target group analysis to help keep customers longer, exploring cutting-edge trends that will impact direct marketing, and pinpointing statistical analysis to better determine return on investment and return on marketing investment.

Online Marketing and Interactive Media

This track covers issues, trends, strategies and analysis for marketing executives and those responsible for e-commerce, and how marketers can optimize their efforts. Experts will address: Acquisition strategy, adserving, affiliate marketing, analytics, email marketing, emerging technologies, local search, mobile marketing, publishing, search engine marketing, and Web design and development

Print and Fulfillment: Digital and Beyond

Direct marketers delve into the intricacies of pre-press, print, paper, postage, and formats to help them maximize their direct mail campaign’s effectiveness. Expect many cost saving, efficient, and quality-building ideas. It’s all here for marketing professionals interested in what’s happening in the paper marketplace and who want to learn about variable printing, custom publishing, and ideas to negotiate or cut costs.

Strategies, Forecasts and Trends

This tailored track is designed for senior-level marketers responsible for strategic visioning. These attendees will receive in-depth analysis on: Key issues facing direct marketing leaders as taught by direct marketing leaders, top trends in direct marketing and technology and how to stay one step ahead of the game, the economic and strategic outlook for direct marketing, emerging foreign and domestic opportunities, and how to manage the overall marketing mix.

About DM Days New York Conference & Expo

The 2007 DM Days New York Conference & Expo provides a forum for the exchange of new ideas and technological advances and provides cutting-edge information in e-commerce, technology, media, database, and creative services. To register or to find more information about DM Days, please visit www.dmdays.com.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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