DMA International Council to Honor MLA's James Thornton and IAPA s Daniel Rutenberg

Honors to Be Presented at DMA’s 2007 International Day, June 18 in NYC

New York City, June 4, 2007 — The Direct Marketing Association’s (DMA) International Council has announced its 2007 honors. This year, the council will present James Thornton, managing director of Mailing Lists Asia (MLA), with its Lifetime Achievement Award, and Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA), with its International Direct Marketer of the Year Award.

This year’s honors will be presented at an awards luncheon during the DMA International Council’s 2007 International Day, which will be held Monday, June 18 at the Harvard Club in New York City.

Lifetime Achievement Award: James Thornton

The DMA International Council presents its annual Lifetime Achievement Award in recognition of “a direct marketer who has made sustained and substantial lifetime contributions to the growth and development of international direct marketing.”

This year, the council will honor James Thornton, who is the managing director of Mailing Lists Asia (MLA) (http://mlaresponse.com), which was founded in Hong Kong in 1983 as the first international list brokerage based in Asia. While list specialization remains a core component of the company’s services, it also outsources direct mail printing, laser addressing, and lettershopping from carefully chosen suppliers in Manila, India, Shenzhen (China), and Bangkok.

Before entering international direct marketing, Thornton was engaged in periodical publishing. He owned a UK-controlled circulation tabloid called “Export Times,” which he launched in 1969. He launched “Business Traveller” in 1976 out of Export Times’ cash flow. In 1981, he went to Asia to launch an Asia-Pacific edition of “Business Traveller,” which achieved a paid circulation of 18,000 within three issues.

Always fascinated by the challenges of direct mail and circulation building, in 1983 Thornton sold his publishing interests in order to stay in Asia to pursue regional and international direct marketing. At that time, there was no international list brokerage in Asia, so he established MLA, which he still owns. MLA has local offices in Hong Kong, Philippines, and India.

Over the years, Thornton has contributed generously to the global direct marketing community, including many years of service with the DMA International Advisory Board and the DMA International Council. In addition, he has given presentations at direct marketing and postal conferences around the world. He also has been a contributor to most of the leading direct marketing trade publications and currently writes a newsletter “DM Diary.”

International Direct Marketer of the Year: Daniel Rutenberg

The DMA International Council presents its annual International Direct Marketer of the Year Award in recognition of an individual “whose contributions stand out or who has materially contributed to the growth and success of an area of international direct marketing.”

This year, the council will present this honor to Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA) (www.iapa.com), which is a membership organization with more than 45 years of experience in the travel industry in providing the very best products and services to frequent travelers.

Rutenberg joined IAPA in 1991 and he is directly responsible for all marketing activities in the Americas. Over the years, he has developed and enhanced direct marketing operations for IAPA in the region. He also developed and was responsible for the association’s Membership Service Department for the Western Hemisphere. His involvement in both marketing and customer service has allowed him to implement loyalty programs for the IAPA.

Rutenberg has been a regular speaker on Latin America, the Caribbean, and international issues at several direct marketing conferences. Rutenberg was born in Caracas, Venezuela where he obtained his B.A. in Business Administration; he obtained his MBA in the US in 1989.

About DMA International Day

DMA International Council’s 2007 International Day will be held on Monday, June 18, 2007, at the Harvard Club in New York City. The daylong event offers attendees a rich opportunity to learn the best direct marketing techniques and strategies to successfully tap into the lucrative international marketplace. This year's theme, “Proven Multichannel Strategies for International Growth,” is intended to give attendees profound insights into cutting-edge marketing applications.

The luncheon keynote speaker will be Simon Burrell, circulation marketing director, Newsweek Inc. In addition, the event, which will be held from 8:30 a.m. to 6:00 p.m., will feature case studies and the opportunity to network with professionals who share your interests.

International Day is being sponsored by Data Services, Inc. (platinum sponsor); Brokers Worldwide and Global-Z (silver sponsors); Direct Media International, A Division of Direct Media, Inc. and Mardev (bronze sponsors); and 1to1 Magazine and Latin eVision (media sponsors).

To register or learn more about DMA International Council’s 2007 International Day, visit http://www.the-dma.org/conferences/dmainternationalday or call 212.790.1500.

About DMA International Council

The DMA International Council’s goal is to educate, empower, and provide networking opportunities for business, consumer, and nonprofit direct marketers, using direct marketing channels in global and international markets. Its vision is to become the leading forum for international direct marketers everywhere.

For information about the council, visit http://www.the-dma.org/councils/internationalcouncil or contact Kelli Hornachek at khornachek@the-dma.org or 212.790.1514.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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