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2007 ACCM's Executive Forums, Special Events Fit Like a Glove
Individualized Programming for Each Direct Marketing Professional
New York City, May 8, 2007 — From day one, direct marketers attending the 2007 Annual Conference for Catalog & Multichannel Merchants (ACCM) will find programming and special events designed to fit their specific needs, delivered in a fashion tailored to their marketing acumen and goals during the conference held May 21 – 23 at the Boston Convention & Exhibition Center.
From forums designed for senior executives to networking opportunities to an Exhibit Hall that will showcase products and services in more than 400 exhibiting booths, ACCM will offer multichannel marketers an extensive array of information-rich programming, expert advice, cutting-edge exhibits, and special events. That includes the 2007 Annual Multichannel Merchant (MCM) Awards luncheon and ceremony – at which the three-fold mission will be celebration, networking, and fun.
2007 Annual MCM Awards Luncheon & Ceremony
The MCM Awards, which will be presented by Multichannel Merchant Magazine at the Tuesday, May 22 luncheon and ceremony, will honor catalog, Internet, and multichannel merchants for exemplary work. Gold and Silver awards will be awarded for quality in both print and Web, and the Cross Channel Award will laud multichannel merchants for synergy across print and Web channels.
Catalog & Multichannel Marketing Council Reception
On Monday, May 21, crystal chandeliers set in gold-leaf tray ceilings will add ambiance to this evening of food, cocktails, and conversation in the Grand Ballroom of the Hyatt Regency Boston Downtown Hotel. Or marketing professionals can whisk their cocktails out through the French doors to an outdoor terrace and continue their night of networking. This event requires separate registration. Cost is $35 for DMA Catalog & Multichannel Marketing Council members; $45 for DMA members; and $55 for non-members.
Senior Executive Summit
Company officers will set aside a day to kibitz, by invitation only, at this Tuesday, May 22 event designed for collaboration and discussion among vice presidents or above. Pre-registered guests have several chances to network, as well as a chance to attend two roundtable discussions, an executive panel presentation, and a keynote address by Paco Underhill, founder and managing director of Envirosell, Inc.
ACCM staff is now accepting requests to attend the Senior Executive Summit, but those requests are subject to approval. To inquire about participating, please e-mail Yasmin Melendez at email@example.com.
Executive Forums for Vice Presidents and Above
Acquisitions and Valuations — At this Monday afternoon forum, participants will learn from veteran dealmakers about what drives deal-making and what multichannel merchants should do to position their businesses. Those in the know will reveal what mail plans and Web strategies multichannel marketers should have to position their businesses for acquisition and valuation. This forum promises to explain the metrics driving today’s larger valuations.
Creating the Exceptional Cross-Channel Customer Experience — Customers cross channels, so direct marketers need to learn how to do the same in ways that impress and retain current and prospective customers. This Tuesday morning forum will present a panel of executives who are masters of responsibly delivering exceptional customer experiences. They will share their expertise on, among other topics, best practices, pitfalls, and practical "how-to" advice on how to get started on an integrated customer experience.
Looking Forward: The Future of B-to-B Marketing — At this Wednesday morning forum, B-to-B executives will gain enlightenment straight from the top when MeritDirect details its second annual survey of more than 50 CEOs. The insights include: What should B-to-B leaders focus on in the upcoming year? What new technologies are they exploring? What are they doing to increase customer loyalty?
A Discussion with Keynote Presenter David McQuillen: Customer Experience Immersion — Do senior executives understand the customer perspective when it comes to interacting with their business? On Wednesday afternoon, David McQuillen, vice president of customer experience and voice of the customer for Credit Suisse, addresses marketing executives on the importance of interacting with their company from the customers’ point of view.
‘Intensive’ Sessions Allow Attendees to ‘Mix and Match’
Mix and match or spend the day immersed. "Intensives" offer extensive explorations of the hottest topics in multichannel marketing. These new and updated sessions are split into five parts each, allowing attendees to follow a topic all day or just hone in on the particular angle that interests them.
These specialized tracks include: Business-to-business, circulation, creative, e-mail marketing, merchandising, search marketing, small and start-up multichannel merchant, and Web analytics and conversion.
Power Forum: Differentiate and Conquer
Power Forum attendees on Monday will learn all about setting themselves apart from the competition in an era when knock-offs and look-alikes can be manufactured in days and just about everyone offers multichannel marketing convenience to the customer. Moderated by Multichannel Merchant Editorial Director Sherry Chiger, panelists will discuss options, strategies, and tactics to help marketers rise above the competition and retain (or regain) customer loyalty.
About the Annual Conference for Catalog & Multichannel Merchants (ACCM)
Co-sponsored by the Direct Marketing Association (DMA) and Multichannel Merchant, the Annual Conference for Catalog & Multichannel Merchants (ACCM) is the world’s largest and most comprehensive conference for catalog, Internet, and multichannel professionals. For more information and to register, please visit www.accmshow.com.
About Multichannel Merchant
MULTICHANNEL MERCHANT helps executives manage all facets of their businesses by providing superior analysis of successful strategies across all areas of multichannel marketing – print, catalogs, e-commerce, merchandising, operations, retail and more. It’s the one source that helps professionals capitalize on opportunities in their core businesses, and integrate strategies to maximize their successes in each channel. MULTICHANNEL MERCHANT’S franchise includes MULTICHANNEL MERCHANT magazine; the Annual Conference for Catalog & Multichannel Merchants (ACCM); MULTICHANNEL MERCHANT Weekly, List & Data Strategies, and Searchline e-newsletters; www.multichannelmerchant.com; the Annual Multichannel Merchant Awards; and much more.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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