DMA Appoints Sue R.E. Geramian Senior Vice President, Communications and Public and Media Relations

Strengthens Leadership Team/Supports New Growth Strategy

New York City, July 9, 2007 — The Direct Marketing Association (DMA) today announced the appointment of Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA’s executive vice president & chief operating officer.

In making the announcement, DMA President & CEO John A. Greco, Jr., said, “All marketing continues to go more direct. More businesses in more segments are adopting direct marketing as a key strategic process driven by endless possibilities in the integrated, digital multichannel marketplace. In this rapidly changing environment, DMA is stepping up our capabilities to speak to a broader set of audiences on behalf of our core membership, as well as on behalf of a multitude of new and emerging constituencies in the direct marketing community.”

“With Sue Geramian’s appointment today,” Greco continued, “DMA continues to strengthen its leadership team in ways that will help us execute innovative growth strategies as the marketplace drives us to seize new opportunities, address significant challenges, and expand the Association’s focus to reflect the evolving marketplace. I have tremendous confidence that Sue will be an outstanding and vital member of the management team as we continue to build upon DMA’s firm foundation.”

Before joining DMA, Geramian served as senior vice president of corporate communications for Bertelsmann’s Bookspan. Prior to that, she was vice president of corporate communications at Gruner + Jahr USA Publishing, where she oversaw corporate communications and publicity activities. In addition, she created and administered G+J USA’s Community Giving activities.

Previously, Geramian was vice president and director in the marketing practice of Burson-Marsteller, where she gained extensive experience providing strategic counseling — specializing in business-to-business issues and consumer product publicity — and directed projects for diverse, premier global clients.

Prior to Burson-Marsteller, Geramian was director of marketing and public relations for Lister Butler, the brand identity consultancy. She also managed public relations for Advertising Age, overseeing publicity efforts, conference planning, publisher support, and special events.

Geramian will be based at DMA’s New York City headquarters.

About Direct Marketing Association (DMA)

The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US gross domestic product (GDP). Today, there are 1.7 million direct marketing employees in the US alone, whose collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

# # #

RSS Subscription