DMA List and Database Council Honors DeVito and Morrison

Accolades Will Be Presented August 2 at List Day

New York City, July 11, 2007 — The Direct Marketing Association (DMA) List and Database Council today announced the 2007 winners of its Ron Davis Young List Professional of the Year Awards.

This year’s honorees are Tobi DeVito, associate director at Paradysz Matera, and Jodi Morrison, marketing manager of acquisition for New York Magazine. They will be honored during an awards luncheon at List Day 2007, which will be held on Thursday, August 2 at the New York Marriott Marquis Times Square.

“Winston Churchill once said, ‘Difficulties mastered are opportunities won,’” said Stefanie Pont, managing partner of Pont Media Direct, and chair of the DMA List and Database Council. “Tobi and Jodi exemplify this ideal, and we are pleased to present them with our highest honor for young professionals. Our field needs these and other talented young professionals, who will forge their own paths and help lead the list community forward.”

Named in honor of Ron Davis, who was responsible for creating the List Marketing Department at Meredith Corporation, the award recognizes young list professionals who have distinguished themselves in their careers. Davis, who died in 1995, was well-known for his dedication to the list field. As mentor to many young list professionals, he shared his vision on the intricacies of the list business.

The criteria for the Ron Davis Award include:

· Middle-management level or below

· A maximum of five years as a list and database professional

· Commitment to the direct marketing process as a career

· Consistent performance at a level above and beyond everyday job expectations

· Extended education or service in the list arena

Last month, the DMA List and Database Council announced it would honor Fran Green, president of Data Management for American List Counsel, Inc. (ALC), with the 2007 DMA List Leader of the Year Award.

Green’s award, which recognizes outstanding contributions to the list and database industry, will be presented at the List Leader of the Year Awards Dinner on Wednesday, August 1 at the New York Marriott Marquis Times Square. The awards dinner follows Fast Forward 2007, a cutting-edge executive forum for list professionals, which takes place all day August 1.

For information about the awards dinner, please visit http://www.the-dma.org/conferences/dmalistday/specialevents.shtml. To register or for additional information about Fast Forward 2007, please visit http://www.the-dma.org/conferences/dmafastforward.

About List Day 2007

List Day 2007, which will be held on Thursday, August 2, 2007, at the New York Marriott Marquis Times Square, will not just be about lists. Rather, the daylong event’s focus will be on helping attendees “close the loop” on their customers and databases, and will address challenges in smart, effective ways. “List Day and Beyond” will offer best practices, lessons learned, and new, innovative ideas. With expanded roundtables, attendees will learn by sharing experiences with leading list industry experts. Special sessions will provide in-depth insight into topics that are top-of-mind in today’s list world. To register or for additional information, please visit http://www.the-dma.org/conferences/dmalistday.

The DMA List and Database Council

The DMA List and Database Council provides a forum for its members to discuss key trends, issues, and technological developments relating to the use of mailing lists and databases. The mission of the council is to provide opportunities and venues to educate, inform, and bring together list professionals nationwide. For additional information about the council, visit http://www.the-dma.org/councils/listdatacouncil.

About Direct Marketing Association (DMA)

The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US gross domestic product (GDP). Today, there are 1.7 million direct marketing employees in the US alone, whose collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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