Direct Marketing Educational Foundation and Elsevier Announce New Partnership

New York, NY, August 23, 2007 — Elsevier has been chosen by the Direct Marketing Educational Foundation (DMEF) to publish its premier journal, beginning January 2008. The DMEF’s Journal of Interactive Marketing (JIM) is a quarterly, peer-reviewed academic research journal with a mission to shape ideas and issues associated with electronic, interactive, and direct marketing.

“As the marketing world changes dramatically to meet the diverse needs brought on with the emergence of the Internet, I am particularly thrilled to be working with Elsevier as we look to build on the great success of the Journal,” said DMEF President Terri L. Bartlett. “We recently learned that JIM’s impact factor is 1.457 based on the most recent ratings (2006) included in the Social Science edition of the ThomsonScientific Journal Citation Reports^©. This great achievement is the result of the hard work and dedication of our co-editors and the Editorial Review Board. With Elsevier as our partner, we are looking forward to building on this success by broadening our reach throughout the global academic community as well as to other institutions and organizations worldwide, both in print and online.”

“I am very pleased to welcome the Foundation’s Journal of Interactive Marketing as a great complement to Elsevier’s content and mission,” said Sammye Haigh, publisher for Elsevier’s journals in Accounting, Marketing, International Business, and Management of Technology.

By partnering with Elsevier, the DMEF, which is based in New York City, strengthens its mission to attract, educate, and place new direct/interactive marketing talent. Elsevier is recognized for its close relationship with the scientific community and for consistently delivering the world’s leading research across the broad spectrum of marketing sciences.

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students by continuously improving the teaching of world-class direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(3)(c) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 250 colleges and universities offer courses in direct/interactive marketing, 20 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.the-dmef.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US gross domestic product (GDP). Today, there are 1.7 million direct marketing employees in the US alone, whose collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and medical information products and services. Working in partnership with the global science and health communities, Elsevier’s 7,000 employees in over 70 offices worldwide publish more than 2,000 journals and 1,900 new books per year, in addition to offering a suite of innovative electronic products, such as ScienceDirect (http://www.sciencedirect.com), MD Consult (http://www.mdconsult.com), Scopus (http://www.info.scopus.com), bibliographic databases, and online reference works.

Elsevier (http://www.elsevier.com) is a global business headquartered in Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of Reed Elsevier Group plc (http://www.reedelsevier.com), a world-leading publisher and information provider. Operating in the science and medical, legal, education and business-to-business sectors, Reed Elsevier provides high-quality and flexible information solutions to users, with increasing emphasis on the Internet as a means of delivery. Reed Elsevier's ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

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