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DMA Promotes Alan P. Kuritsky to Senior VP Sales & Marketing
New York, NY, September 5, 2007 — The Direct Marketing Association (DMA) today announced the promotion of
Reporting to DMA Executive Vice President and Chief Operating Officer Ramesh A. Lakshmi-Ratan, PhD, Kuritsky will have responsibility for all membership acquisition and retention sales and will also lead cross DMA product and service bundling especially for high-end, complex solution sales. Under Kuritsky, DMA’s Sales and Marketing Department will integrate the multiple touch points with which the Association interacts with the greater direct marketing community via mail, email, the Web, phone, radio, magazine, peer-to-peer and mobile media, and in-person contacts.
Kenneth Ebeling, DMA vice president of member loyalty services, along with the Association’s membership sales and services teams will report to Kuritsky. Ebeling will also report to Dr. Ratan in regard to DMA’s 20 special-interest councils and other related member services.
The current Marketing and Marketing Services teams will continue to report to Kuritsky. Their mission, under Kuritsky, will be to advance their knowledge and use of digital media to develop strategies that increasingly tie in Web, search, mobile, and more into DMA’s marketing campaigns. Their goal is to drive DMA’s brand and digital agenda, and to lead by example by successfully integrating digital and database marketing concepts and elements in an effort to deliver more seamless offline/online communications that improve member satisfaction.
Commenting on today’s announcement, Dr. Ratan said, “Alan’s background as the president of a major direct marketing company, as well as his successful sales and marketing leadership in numerous other corporations, are ideally suited to advance DMA in today’s dynamic business environment. The combination of
Kuritsky brings more than 27 years of experience marketing B-to-B and B-to-C products and services. He has experience leading the marketing, sales, and operational divisions of Fortune 100 corporations, as well as mid-size public and private start-up companies. He brings comprehensive perspectives on the direct marketing issues that companies of various types and sizes face, and advises on the ways in which DMA can effectively tackle them.
Prior to joining DMA, Kuritsky served as president of Donnelley Marketing, a leading provider of business and consumer database sales and marketing solutions and DMA member. Prior to that, he served in a variety of senior-management positions at AT&T, IDG, Aether Systems, and France Telecom in the areas of sales, marketing, and market analysis.
Kuritsky holds an MBA from the New York University Stern School of Business and an MS in communications research and a BA in behavioral science, both from
About Direct Marketing Association (DMA)
The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.
Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the
In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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