DMA Appoints Dr. Edward T. Manzitti Vice President of Research

New York, NY, September 6, 2007 — The Direct Marketing Association (DMA) today announced the appointment of Edward T. Manzitti, PhD, as vice president of research. In his new role, Dr. Manzitti today assumes the leadership of DMA’s Research Department, including oversight of the business strategy and operational results of all DMA research products and services. He will report to DMA Executive Vice President and Chief Operating Officer Ramesh A. Lakshmi Ratan, PhD.

Concurrent with Manzitti’s appointment, Peter A. Johnson, PhD, returns to an active primary research role as research strategy and platforms vice president. Dr. Johnson will partner with Dr. Manzitti to grow the DMA’s research business and will focus research on cross-industry issues, including key public policy issues.

Dr. Manzitti’s credentials include more than 20 years of market research, analysis, and management at organizations including Harte-Hanks, Janus Group, Telcordia, and AT&T. Most recently, he was director of primary research at The NPD Group where he supported the syndicated and custom information products offered by the company’s Wireless division. There, his research initiatives covered three rapidly growing segments: mobile devices, mobile content, and wireless services.

Commenting on today’s appointment, Dr. Ratan said, “DMA long has been an authoritative source of research and market intelligence. So we are delighted that Ed today joins our research team to help us expand and enhance the important work we do to identify and benchmark the key trends — including technological, policy, and societal — that are affecting DMA members and the rapidly evolving multichannel marketing community.”

Manzitti earned a PhD in educational psychology from Michigan State University and a BA in psychology from the State University of New York at Buffalo. He also completed a graduate business program at the New York University Stern School of Business. He is a member of the American Marketing Association as well as the American Psychological Association.

About Direct Marketing Association (DMA)

The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US gross domestic product (GDP). Today, there are 1.7 million direct marketing employees in the US alone, whose collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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