Panelist(s):
Royal Farros, Chairman and CEO, MessageCast
Founder, CEO, and Chairman of iPrint Technologies (leading e-printing organization; took company public in March 2000; company merged in Nov 2001); Officer and General Manager of Deluxe Corporation; Chairman and EVP of T/Maker Company (pioneer in desktop publishing; acquired by Deluxe in 1994); Has appeared numerous times on CNBC and Silicon Spin; Guest lecturer at both Stanford School of Business and Stanford Law School; B.S. 1981, M.S. 1983, Industrial Engineering, Stanford University.
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark, a five-time serial entrepreneur and recognized expert on retail loyalty systems, is the President and CEO of Loyalty Lab Inc., the fastest growing provider of on-demand loyalty solution to retailers. His prior venture was co-founding BlueLight.com, spun out of Kmart, and where he served as its President and CEO. During his tenure at BlueLight, he launched its e-commerce shopping site, grew its private label internet
service to almost seven million members and installed 3,600 BlueLight kiosks in Kmart stores. Previously, Mark served as VP of Shopping at Inktomi (now a part of Yahoo), a software company that acquired Impulse! Buy Network, a web merchandising
specialist that he founded in 1997 as its CEO. Earlier, Mark founded NetAngels, a web profiling firm (now a part of Microsoft), and before that he founded online gaming and trading firm Reality Online (now part of
Reuters) where he served as President for over seven years. Mark, who has served as the entrepreneur-in-Residence at both New Enterprise Associates
(NEA) and SOFTBANK Venture Capital, is a graduate of the University of Pennsylvania where he attended the Wharton School and today sits on the Penn Library Board of Overseers. Mark is currently or has been on the Board of Directors of Bluefly, NapaStyle, Tradepoint Solutions and CommerceHub.
Mark Grindeland, Co-founder, m-Qube
Mark is an experienced entrepreneur and seasoned business executive. He is the President of MAG & Associates, a management consulting firm helping clients develop and implement growth strategies. He was a co-founder and Executive Vice-President of Marketing of m-Qube Inc., which today is the premier provider of mobile messaging and data solutions in North America. Prior to founding m-Qube, Mark was the Chief Executive Officer, Wunderman Cato Johnson - Europe, Middle East and Africa region. There he was responsible for 36 offices and 21 countries. Wunderman is the largest direct marketing firm in the world. Before Wunderman, he was a Senior Lead at Digitas (formally Bronner Slosberg Humphrey), a leading interactive marketing professional services firm. Mark was also a founder of Exchange Partners — a management consulting firm that specialized in helping clients build Customer Relationship Management (CRM) capabilities to increase financial performance and market capitalization by improving the value of their customer franchise.
Dana Vandenheuvel, Director of Business Development, Pheedo Handout
Debbie Weil, President, WordBiz
Debbie Weil, aka the MonaLisaOfBlogging, has a unique background as a veteran journalist with an MBA and corporate marketing experience. Her consulting company, WordBiz.com, Inc., shows large companies how to brand themselves as customer- and employee-friendly as well as media-savvy… by using blogs, RSS, podcasts, wikis and other new media. She is an expert on corporate and CEO blogging as a marketing and communications strategy. Recent clients include HP and Wells Fargo, technology company Intermec and Top 100 law firm Arent Fox. She's currently writing The Corporate Blogging Book for Penguin Portfolio, to be published in 2006. She’s also the publisher of an award-winning e-newsletter, WordBiz Report, read by 15,000 subscribers in 87 countries. In addition, she publishes two blogs, DebbieWeil.com and BlogWriteForCEOs.com, on the topics of corporate blogging, CEO blogs and online marketing. Debbie trains and educates senior executives on the Do’s and Don’ts, why and how of corporate blogging. She demystifies the blogging phenomenon and explains clearly how blogs can be a cost-effective and powerful way to increase awareness of your brand, gain higher rankings in the search engines, garner free publicity… and potentially increase sales. She recommends ways Fortune 1000 companies can monitor the blogosphere and how they can blog both internally and externally. She explains who should do the blogging, what to write about, how to develop corporate blogging guidelines and what to expect in terms of a time and resource investment. Her emphasis is always on the ROI of blogging: how blogs are a significant new business tool and how you can get business results from blogging. She also works with CEOs and top-level execs that want to use a blog to position themselves – and their companies – as thought leaders in highly competitive markets. For more information about her in-house training, visit http://www.CorporateBlogConsulting.com. Debbie has been quoted in The Washington Post, USA Today, The Chicago Tribune, The Wall Street Journal's StartUp Journal, The Washington Times, Entrepreneur Magazine, Inc. Magazine and numerous other smaller newspapers and trade magazines. She was interviewed on TV’s Nightly Business Report in a segment on corporate blogging (January 2005). |
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