DMA05 Annual Conference & Exhibition

DMA05 Conference & Exhibition

Web Marketing Intensive: Harnessing the Buzz Power of Blogs
Track(s): Web Marketing Intensive

Sunday, October 16 - 9:00 a.m. to 10:00 a.m.

C301

Want to enter the blogosphere? Blogs and consumer-generated content can be a marketer's best friend -or a powerful enemy.

You'll learn:

Strategies for using blogs and RSS feeds to reach a highly targeted market
How blogs can build big buzz for your products and services
Ways blogs can help you measure and manage your online reputation

Speaker(s):

Heather Lloyd-Martin, CEO, SuccessWorks International

Heather Lloyd-Martin is the CEO of SuccessWorks Search Marketing Solutions and the Immediate Past Chair of the DMA’s Search Engine Marketing Council. She is also the author of the book "Successful Search Engine Copywriting” and Editor-in-Chief of SEOcopywriting.com
Heather served on the ACCM 2008 Program Advisory Committee and is a featured speaker at worldwide industry conferences such as DMDays, @d:tech, Search Engine Strategies and WebmasterWorld.

Dr. Amanda Watlington, CEO, Searching for Profit Handout 1 Handout 2

Amanda Watlington, Ph.D., APR, Owner, Searching for Profit, is an expert in search marketing, blogging and podcasting. Her 2005 book Business Blogs: A Practical Guide, offers a strategic roadmap for business bloggers. A recognized industry thought-leader, she speaks regularly at Search Engine Strategies, DMA, and WebmasterWorld’s Search events. She has also served on IAB’s Search and Research Councils and serves on DMA’s Search Engine Marketing Council.

Jeremy Zawodny, Technical Yahoo!, Yahoo!

Jeremy has been with Yahoo! for almost five years. His Yahoo! career started with the high-traffic Yahoo! Finance site, where he worked to make MySQL part of the site's core infrastructure in large batch operations, as well as real-time feed processing and serving content directly on the site. He has since worked on numerous other groups including Yahoo! News, Yahoo! Personals, Yahoo! Sports, and Yahoo! Shopping. Jeremy is currently Yahoo!'s MySQL guru, working closely with Yahoo!'s many engineering groups on application architecture design, database support, tuning and troubleshooting.

Prior to joining Yahoo!, Jeremy spent three years at Marathon Oil in Findlay, Ohio building infrastructure and applications for their corporate Intranet. He is also the author of recently published book, High Performance MySQL.

Jeremy holds a B.S. in Computer Science from Bowling Green State University.

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