Reaching CIOs is a long-time priority for B2B marketers - yet never has the challenge been more complex or more interesting. When it comes to talking to CIOs many sophisticated marketers still seem to stumble, choosing either the wrong message or the wrong approach. Leopard and IBM will share the lessons they have learned along the way on how they have successfully engaged with these C-level executives. This presentation will help attendees understand who CIOs are, how to reach them and get them to engage and how to create meaningful conversations with this complex audience. In addition to discussing best practices, IBM will also share examples and results from its own CIO program.