The DMA Circulation Day - Conference Program

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20th Annual Circulation Day

Small Publishers Symposium

Tuesday, February 7 - 10:10 a.m. to 11:00 p.m.

How many times have you sat through interesting industry panels only to find yourself saying, "yeah, that works for the big books, but what about my magazine?" Though small publishers often face some of the same issues as bigger titles, their approach, given their smaller scale, may need to be different. Join this panel discussion for a candid idea exchange on issues facing small magazine publishers.

Speaker(s):
Lori Birney, Subscription Manager, MetroCorp
Robert M. Cohn, President, Robert M. Cohn Consulting Services
Bruce A. Miller, Vice President, Consumer Marketing, Bonnier Corporation

Mr. Miller's experience covers the full range of direct marketing sold publishing products: from books to magazines, newspapers to CD-ROM, with a specialization leaning to special interest consumer magazines.

MMI provides expert advice and counsel in the launch, growth and maintenance of paid and controlled circulation publications. MMI has 37 years experience on all major sources of business: from Direct Mail to Internet Marketing, Airports to Bookstores, Inserts to DRTV, Memberships to Partnerships.

After starting his publishing career in NYC with Hearst Magazines, Mr. Miller moved West to Road & Track in Newport Beach, CA in 1974. He has been living in Newport since 1978, when he established MMI.

Moderator(s):
Carole Mandel, Consultant

Carole Mandel is a strategic marketing consultant specializing in magazines and other direct marketing businesses. Her client list includes consumer magazines, business to business magazines, non-profit organizations and publications and marketing service bureaus. Prior to beginning her own business in 1994, Carole was Senior Vice President, Circulation at Ladies’ Home Journal, served as Director of Corporate Development for Boardroom Reports, Inc. and Vice-President, Computer Magazines Division of Ziff-Davis.

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