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DM Days New York Conference & Expo

It’s Not as Hard as It Looks: The Inside Wire to Easily Getting Over the Hurdles of Planning and Tracking Your Direct-Mail Campaign
Track: B-to-B

Thursday, June 30 - 1:15 p.m. to 2:05 p.m.

You've attended marketing seminars - you've even done direct mail, but you haven't put together a strategic plan for your company. Gain the secret of correct estimation of effort - what it really takes to launch direct mail campaigns and keep them skyrocketing. Learn how to overcome current trends that attempt to block success; what tips will make you instantly visible in prospective clients' eyes; easier ways to increase response, and how to track the results. Your firm will take the data from this session and immediately put it into the implementation phase.

By the time you leave this session you will:
• Learn correct estimation of effort on direct mail campaigns
for successful campaigns: how to actually estimate the correct
effort for success and implement it
• Understand the Do’s and Don’ts of creating a direct mail
piece for immediate application
• Apply simple steps to track the success of your direct mail
campaign that is plain to see and easy to work with

Speaker(s):
Joy Gendusa, Owner, PostcardMania Handout 1 Handout 2 Handout 3 Handout 4 Handout 5

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did close to $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy.

Shawn Kirk, Measurable Solutions

Jeff Lee, Measurable Solutions

Jeffrey F. Lee is CFO and Co-Founder of Measurable Solutions Inc., a consulting firm engaged in all areas of business management. He has found that all the basic principles of how to expand a business apply to any business when delivered in a very precise way. With his partner, he has built the most rapidly expanding company of its kind in the world.

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