Email Evolution - Conference Program

Email Evolution Conference

The Big Bang Theory: Targeting For More Effective Campaigns
Track: Getting a good email program up and out the door

Wednesday, February 13 - 10:00 a.m. to 10:50 a.m.

Anyone who has had to hit the "send" button on an email campaign understands the feeling of panic you get for 1/2 second after you send your email. Was it right? Will it work? Well…. Success is not as simple as sending your message; it also relies on strategically using the reporting and analysis post-campaign to make future campaigns stronger. Learn from the experts about how to use reporting and analysis data to create a Big Bang every time you send

Speaker(s):
Casey Kohner, B2C eCommerce Manager, Trek Bicycle Handout
Bill McCloskey, CEO, Email Data Source Handout

Moderator(s):
Joe Colopy, Founder and CEO, Bronto Software Handout

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