Email Evolution - Conference Program

Email Evolution Conference

The McDonald's Syndrome: Service and Triggered Messaging
Track: Maximizing results and response through strategy and innovation

Wednesday, February 13 - 11:00 a.m. to 11:50 a.m.

Were you ever in the mood for a BigMac and fries? So hungry you could taste the salt as you ordered, only to drive away and look in the bag to see a Filet-O-Fish and apples? With things like this happening in the world, it is no wonder that triggered and service messages are the #1 most frequently (and fastest) opened emails. If you aren't leveraging them as part of your business, you are missing out. In this session you will learn the most effective tactics and strategies for implementation or we'll buy you some Mc'D's for free.

Speaker(s):
Ed Henrich, President, Henrich Enterprises, Inc. Handout
Susan Irish, Group Manager, Intuit Handout
Kelly Murtha, Director, Relationship Marketing, Netflix Handout

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