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National Center for Database Marketing (NCDM)
| Tuesday, December 8
- 3:45 p.m. to 5:00 p.m.
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Open source technologies can help marketers bridge the divide between data sources and applications, improve data integration and campaign execution, and gain better overall program management. Using a case study, this session will provide attendees best practices and actionable how-to’s on how to operationalize marketing programs and data using secure flexible, open technology solutions.
o Use open source technologies to bridge data sources and appliations for better program management
o Operationalize existing data to create, exeucte, analyze and measure marketing campaigns
o Establish expectations with marketing service providers to achieve trusted source solutions
Speaker(s):
Paige Boesen, Sr. Business Development and Strategy Manager, Microsoft
Paige Boesen, Sr. Business Development and Strategy Manager, US Strategic Alliances
With 18 years of marketing and sales experience, Ms. Boesen is currently focused on building alternative sales channels for Microsoft in partnership with other large corporations that target small and mid-sized businesses, such as MasterCard, Fedex, and AT&T. Previously chartered with building the Small Business Specialist channel (IT providers for SMB space), Ms. Boesen has a specialized focus in small and mid-sized businesses spanning several industries, including IT, retail, and entertainment.
Brett Olszewski, Chief Marketing Officer, K/P Corporation
Working with K/P Corporation since 1993, Mr. Olszewski is K/P Corporation’s Chief Sales and Marketing Officer. With significant experience building customer relationship programs and processes and measuring customer satisfaction, retention and advocacy, Mr. Olszewski is responsible for driving overall company revenue and directs both K/P Corporation’s national sales team and marketing operations. His hands-on responsibilities include strategic business planning, multichannel marketing, national account management, technology consulting, and program launch/management.
More specifically, Mr. Olszewski oversees all facets of K/P Corporation’s marketing efforts, including market analysis, segmentation, offering definition, company branding, campaign management, and public relations activities. As head of K/P Corporation’s sales force, Mr. Olszewski directs a professional team covering multiple geographic regions, major Fortune 500 accounts and service offerings to meet changing market and competitive conditions. Mr. Olszewski is dedicated to helping K/P Corporation’s customers achieve superior efficiency and effectiveness in marketing operations by helping to reduce the total cost of marketing operations and making data actionable to significantly improve the ROI of marketing spend. A seasoned executive with more than 15 years of hands-on experience in generating revenue, his diverse positions have included CSO, CMO, SVP-Sales, National Account Manager, Business Development, Solutions Consultant, and Marketing Technology Implementation. Mr. Olszewski has also held positions at Technigraphic Systems and Light Energy Co. with a strong background in direct marketing.
A member of the DMA, Mr. Olsewski’s perspective has appeared in leading industry publications, including Printing News. Brett has also spoken at industry conferences, including Web Offset Association and Printing Industries of America – Offset & Beyond Conference.
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