2012 NY Nonprofit Conference

So Your Donor Has Decided to Make a Gift…Taking Advantage of This Moment of Truth

Wednesday, July 25 - 10:15 a.m. to 11:30 a.m.

Much attention is given to what it takes to get a donor to make a donation.  Yet the processing of each gift provides opportunities to both cultivate the relationship with donors as well as increase their lifetime value to your organization…from additional gifts to major donor development and planned giving.  Panelists will share through case studies and simple tips how they’ve taken advantage of this moment of truth and leveraged gift processing and acknowledgement fulfillment to strengthen donor ties to their organizations and generate additional revenue for their missions in both the near and long-term.

 

 

Intended Audience:  Nonprofit fundraisers who manage or influence how donations are processed and acknowledgements are fulfilled.

 

 

Learning Outcomes -- At the conclusion of this session, participants will:

1.  Have a fresh perspective on donation processing as a marketing and revenue opportunity

2.  Understand how to evaluate the effectiveness of your organization’s gift processing and donor acknowledgment program

3.  Come away with specific ideas that can be applied to leverage the processing of donations within your organization, including how to improve your thank you strategy and acknowledgement program

Speaker(s): Jennifer Bielat, VP of Direct Marketing, Easter Seals Lisa Hallen, Manager, Production and Marketing Services, Easter Seals Joey Pierce, Director of Development and Operations, American Bible Society Jann Schultz, Director of Donor Relations, Operation Smile

Moderator(s): Steve Gregg, Vice President of Sales & Marketing, Merkle Response Handout

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