Based on primary research conducted of a mid-level donor group, learn what donors really want in their relationship with your organization.  What motivates them?  What do they think about direct mail?  How can you use qualitative focus group research to drive better results in your program.

Intended Audience:

DM managers, Senior Level Development and Fundraising, Major Giving  Officers

Learning Outcomes -- At the conclusion of this session, participants will:

1.  Learn what motivates mid-level donors

2.  Learn how mid-level donors perceive direct mail

3.  Learn how to make strategic changes to drive better results from your mid-level donors

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